Director, Market Intelligence

BlackHealth; Philadelphia (Philadelphia County); Ibrido; USD 150.000 - 210.000; Tempo pieno

Descrizione del lavoro

GSK in the United States is seeking a Director of Market Intelligence to lead market research strategy and AI-enabled insights that inform commercial decisions. You will synthesize primary and secondary data, collaborate with analytics and global teams, and advance AI-driven methodologies for timely, actionable opportunities.

The role reports to the Commercial Insights leadership and requires strong communication, leadership, and stakeholder management across BU teams.

Competenze

• Bachelor's degree in a relevant field.
• Market research experience in a commercial Biopharma company.
• Methodological knowledge of and experience in market research approaches with continuous improvement.
• Proven ability to use market research results to influence decisions.
• Evidence of business acumen, cross-team collaboration, communication, and presentation skills.
• Experience applying AI tools to accelerate synthesis, study design and insight delivery.

Mansioni

• Partner with marketers to plan and execute market research, leveraging AI tools.
• Manage ongoing research projects and ensure milestones are met.
• Communicate core findings with stakeholder-ready narratives and executive summaries.
• Collaborate with analytics and global Insights to integrate data sources.
• Lead AI-assisted vendor evaluation and score proposals.
• Drive customer journey work and map HCP/patient pathways with AI.
• Coach Market Intelligence team on best practices and AI usage.

Conoscenze

AI tools

Market research

Cross-functional collaboration

Formazione

Bachelor's degree

Strumenti

IQVIA

AI governance

Descrizione del lavoro

GSK

Full Time Philadelphia, PA Executive Management Sales Biotechnology and Pharmaceutical

About The Role

Director, Market Intelligence

The Market Intelligence Director will partner directly with marketers to recommend, plan and execute market research, in pursuit of a deeper understanding of customers' attitudes, beliefs and motivations. The Director will synthesize across all research studies, collaborate with analytics counterparts and provide a concise narrative of opportunities that he/she will share in various forums (insight sessions, ops/strategic planning, etc.) to influence marketers to act. This role will also play a key role in continuing to progress our capabilities, with a goal of uncovering ways (new vendors, new methodologies, and AI-powered approaches) to uncover more authentic, timely and actionable insights.

The Director will report into the head of the Commercial Insights lead team and will work with teammates (market researchers, business analytics) to tie together primary and secondary research in the pursuit of better customer understanding & business opportunities. The Director will also collaborate and coordinate with global Insights team on the research projects. The primary stakeholders for this role will be the Senior Directors, Directors, and Managers within the Business Unit.

Responsibilities

• Work directly with marketers to recommend & scope market research, leveraging AI tools to accelerate study design, discussion guide development, and demand study planning across therapeutic areas including complex anti-infective launches
• Manage ongoing market research projects to ensure milestones are being achieved
• Communicate core market research findings; employ AI-assisted synthesis to distill insights from ATU tracking, qualitative research, and eDetail studies into clear, stakeholder-ready narratives and executive summaries
• Collaborate with other groups to pull in additional voice of customer findings (analytics, global Insights, etc.), integrating secondary data sources such as IQVIA with primary research using AI-enabled analysis to strengthen the business story
• Synthesize across multiple findings to develop brand opportunities that will be shared in various venues (Strat/Ops Plans, CLT decks, Insight Review Sessions, investor materials, etc.); use AI to accelerate cross-study synthesis and surface patterns across large research bodies
• Progress market research capabilities by identifying emerging methodologies and refreshing list of vendors — and pioneering the responsible integration of AI into the market research workflow, including establishing AI governance frameworks and PMR process standards for the team
• Lead AI-assisted vendor evaluation and proposal scoring, applying structured comparison frameworks to drive objective vendor selection and maximize research investment efficiency
• Drive customer journey and patient pathway work, leveraging AI to map, redesign, and document HCP and patient journeys that surface actionable commercial opportunities
• Manage market research budgets and oversee cost saving initiatives across BUs, with AI-enabled efficiencies reducing cycle time on synthesis, reporting, and vendor assessment
• Coaching and guiding Market Intelligence managers in the team on best practices in market research, cross-team collaboration, and the effective use of AI tools to enhance insight quality and delivery speed

Qualifications

• Bachelor's degree
• Market research experience in a commercial Biopharma company
• Methodological knowledge of and experience in relevant market research approaches and techniques with a mindset of continuous improvement
• Proven ability to use market research results to influence decision-making and drive forward opportunities
• Evidence of business acumen, cross-team collaboration, communication, and presentation skills
• Demonstrated experience applying AI tools to accelerate research synthesis, study design, stakeholder communications, and insight delivery

Preferred Qualifications

• 10+ years of market research experience with the last few being in the lead role
• Knowledge and experience working in the field of Specialty/Immunology. This would include complex elements of sales promotion across Biologics and Vaccines, non-retail, patient gateways, field reimbursement engagement, buy and bill selling models, longer selling cycles, and contracting
• Experience leading AI governance initiatives within a Pharma market research or commercial insights function, including establishing responsible use standards and process frameworks for the team
• Track record of leveraging AI to deliver faster, higher-quality insights across ATU tracking, qualitative synthesis, customer journey mapping, and vendor/proposal evaluation

Work Location and Setup

This position is based in the United States and offers a hybrid work arrangement, balancing time in the office with remote work to support flexibility and collaboration.

We are excited to hear from candidates who are ready to step into a role where their insights shape our commercial strategy and foster a culture of curiosity and continuous learning.

Skills

Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - [e-mail]

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

If you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/