Director, Lifecycle Marketing — Remote

Dave; United States; Híbrido; USD 180.000 - 240.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible hours

Home office stipend

Premium health insurance

Descripción de la vacante

Dave is seeking a Director of Lifecycle Marketing to define, own, and scale our multi-product lifecycle strategy across onboarding, engagement, retention, and reactivation. You will lead the end-to-end lifecycle program, partnering with Product, Compliance, and Legal, and shape roadmaps while guiding a four-person team.

You will drive forecasting, budgeting, and KPI discipline, leveraging Braze and AppsFlyer to optimize multi-channel campaigns, ensuring regulatory compliance and strong member

Formación

• 12+ years of progressive experience in lifecycle, CRM, or retention marketing with hands-on oversight of both marketing and operational/transactional communications.
• 5+ years of hands-on Braze experience: building, launching, and optimizing multi-channel campaigns.
• Experience with mobile attribution platforms (AppsFlyer) for audience segmentation.
• Strong cross-functional collaboration with Product, Marketing, Data/Analytics, Compliance, and Legal stakeholders.
• Advanced data fluency and communication skills.
• Bachelor’s degree in related field.

Responsabilidades

• Develop and execute a comprehensive lifecycle marketing roadmap across onboarding, engagement, retention, and reactivation, including forecasting and budgeting.
• Design and optimize end-to-end member journeys with timing, messaging, and channel distribution.
• Architect and implement a multi-product communication governance framework to maximize lifetime value.
• Oversee transactional and operational communications with Product, Compliance, and Legal teams for accuracy and compliance.
• Partner with User Acquisition, Product Marketing, and Product Management to integrate lifecycle messaging into product experiences.
• Establish KPIs for onboarding, retention, engagement, and revenue per member with test-and-learn optimization.
• Own Braze platform strategy, partnerships, feature adoption, experimentation, and deliverability best practices.
• Lead, coach, and mentor a team of 4 lifecycle marketers.

Conocimientos

Lifecycle marketing

Braze

AppsFlyer

Team leadership

Data analytics

Cross-functional collaboration

Regulated fintech experience

Educación

Bachelor’s degree in marketing or related field

Herramientas

Braze

AppsFlyer

Descripción del empleo

Dave is seeking a Director of Lifecycle Marketing to define, own, and scale our multi-product lifecycle strategy across onboarding, engagement, retention, and reactivation. You will lead the end-to-end lifecycle program, partnering with Product, Compliance, and Legal, and shape roadmaps while guiding a four-person team.

You will drive forecasting, budgeting, and KPI discipline, leveraging Braze and AppsFlyer to optimize multi-channel campaigns, ensuring regulatory compliance and strong member