Director, Licensing Strategy for Consumer Products

confidential; United States; On-site; USD 120,000 - 210,000; Full time

Job summary

WWE is seeking a senior leader to shape and grow its Consumer Products business. You’ll own strategic direction, drive growth through licensing partnerships, and manage a portfolio of licensees across core and new product categories globally.

You will collaborate with regional teams and external partners to execute multi-platform campaigns, oversee deals, budgets, and retail sell-in while staying ahead of industry trends and opportunities.

Qualifications

• 8+ years in consumer products, strategy or brand management.
• Experience across apparel, toys, interactive gaming, home entertainment.
• Strong presentation and senior-management communication skills.
• Proven revenue growth through partnerships and licensing.

Responsibilities

• Define and drive strategic direction and growth of the consumer products business.
• Identify whitespace opportunities across categories, channels, and international markets.
• Build and manage licensee portfolio with partners like Fanatics, Mattel, Topps, Funko.
• Grow relationships with licensees and expand retail presence across partners and regions.
• Lead deal memos, contracts, product development, and sell-in strategies.
• Coordinate partner initiatives tied to live events and promotions.
• Develop integrated marketing campaigns with regional and external teams.
• Align cross-functional teams with event plans and calendars.
• Monitor trends to inform strategy and opportunities.

Skills

Brand strategy

Negotiation

Sales leadership

Cross-functional collaboration

Strategic planning

Project management

Communication

Travel readiness

Education

Bachelor’s degree

Tools

Microsoft Office Suite

Job description

WWE is seeking a senior leader to shape and grow its Consumer Products business. You’ll own strategic direction, drive growth through licensing partnerships, and manage a portfolio of licensees across core and new product categories globally.

You will collaborate with regional teams and external partners to execute multi-platform campaigns, oversee deals, budgets, and retail sell-in while staying ahead of industry trends and opportunities.