Director, Consumer Products Operations Licensing

WWE; Los Angeles (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

WWE in Los Angeles is seeking a Senior Director of Consumer Products to define and drive the growth of the business, manage junior talent, and support licensing objectives. You'll identify opportunities across categories, build a high-performing licensee portfolio, and expand WWE's presence with top retailers and international markets while collaborating on cross-functional marketing campaigns.

This role requires strong leadership, negotiation skills, and a strategic mindset to align regional

Qualifications

• 6+ years of consumer products, strategy or brand management experience.
• Experience across apparel, toys, interactive gaming, and home entertainment.
• Proficiency with Microsoft Office Suite.
• Strong written and verbal communication for senior leadership.
• Demonstrated ability to drive revenue through licensing deals.
• Highly organized with ability to manage multiple priorities.
• Willing to travel for events.

Responsibilities

• Define and drive strategic direction and growth of WWE Consumer Products.
• Identify white space opportunities across categories, retail channels and international markets.
• Manage licensee portfolio and relationships with key partners.
• Expand WWE presence with major retail partners.
• Support licensees through deal memos, contracts, and product development.
• Coordinate partner initiatives tied to live events and activations.
• Collaborate on integrated cross-platform marketing campaigns.
• Monitor trends to inform strategy.

Skills

Strategic thinking

Brand management

Negotiation

Cross-functional leadership

Communication

Sales optimization

Project management

Travel willingness

Tools

MS Office

Job description

• Define and drive the strategic direction and growth of the WWE Consumer Products business while managing junior level-talent and supporting them on day-to-day licensing objectives
• Identify white space opportunities across categories, retail channels and international markets
• Build and manage a high-performing portfolio of licensees across core and emerging product verticals including existing relationships with key partners such as Fanatics, Mattel, Topps, Funko and others
• Build, manage, and grow strong relationships with key licensees across categories
• Expand WWE’s presence across key retail partners including sporting goods, specialty, mass, DTC and international
• Support licensees across the full lifecycle, including deal memos, contract execution, commercial alignment, product development, and retail sell-in strategies
• Lead coordination of partner initiatives tied to live WWE events, including ticketing, talent appearances, retail promotions, and licensed activations
• Collaborate with regional team members, internal stakeholders, and external partners to develop integrated, multi-platform marketing and promotional campaigns plans
• Align cross-functional teams by consolidating event plans, promotional calendars, and key business updates for partners
• Troubleshoot operational challenges to ensure the consumer products program runs efficiently and effectively Support financial processes, including royalty tracking, sales reporting, forecasting, and budget reconciliation
• Assist in managing annual budgets across revenue, marketing, and travel & expense categories
• Maintain accurate records and documentation, including contracts, deal memos, and best practice case studies
• Monitor cultural, consumer, and market trends to inform strategy
• Partner with Brand, Global Partnerships and Talent Relations to leverage key moments and athlete-driven product opportunities
• Stay current on WWE talent, events, content, products, and overall business initiatives

Qualifications & Requirements:

• 6+ years of experience in consumer products, strategy or brand management, with a strong understanding of brand positioning and value
• Experience working across categories such as apparel, toys, interactive gaming, and home entertainment
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Strong interpersonal, organizational, and verbal and written communication skills including the ability to present to senior level management
• Demonstrated sales and negotiation experience with a strong track record of driving revenue
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• Self-starter with a proactive mindset and strong follow-through
• Passion for staying current on industry trends and the evolving sports and entertainment landscape
• Creative thinker with the ability to translate ideas into execution
• Willing and able to travel for events

Attributes & Knowledge

• Ability to thrive in a fast-paced, matrixed organization
• Strong executive presence and comfort engaging with senior leadership
• Adaptability in a dynamic and evolving market environment
• Proven negotiation skills and relationship management skills
• Commercially driven with a strong sales mindset
• Independent thinker with a proactive, solutions-oriented approach
• Collaborative team player with strong interpersonal skills
• Excellent attention to detail and time management
• Understanding of brand development and extension strategies