Director, Licensing & Consumer Products Growth

TKO Group Holdings, Inc; Los Angeles (CA); On-site; USD 131,000 - 175,000; Full time

Job summary

WWE is seeking a Director of Licensing (CPG Licensing & Operations) in Los Angeles to define strategic direction, grow the consumer products business, and manage a portfolio of licensees including major partners. The role requires strong leadership, negotiation, and cross-functional collaboration with regional teams and talent relations.

You will oversee deal memos, contracts, product development, and retail sell-in strategies, while monitoring trends and ensuring efficient program operations.

Qualifications

• Minimum of 8 years of experience in consumer products, strategy or brand management.
• Strong understanding of brand positioning and value.
• Experience across apparel, toys, interactive gaming and home entertainment.

Responsibilities

• Define and drive strategic direction and growth of WWE Consumer Products.
• Identify white space opportunities across categories and markets.
• Build and manage a portfolio of licensees with partners like Fanatics, Mattel, Topps, Funko.
• Lead coordination of partner initiatives tied to live WWE events.
• Collaborate with regions and stakeholders to develop multi-platform campaigns.

Skills

Consumer products

Strategy

Brand management

Negotiation

Executive communication

Education

Bachelor’s degree

Tools

Microsoft Office Suite

Job description

WWE is seeking a Director of Licensing (CPG Licensing & Operations) in Los Angeles to define strategic direction, grow the consumer products business, and manage a portfolio of licensees including major partners. The role requires strong leadership, negotiation, and cross-functional collaboration with regional teams and talent relations.

You will oversee deal memos, contracts, product development, and retail sell-in strategies, while monitoring trends and ensuring efficient program operations.