Director, LATAM Acquisition Marketing

Fox; Los Angeles (CA); Hybride; USD 180 000 - 240 000; Plein temps

Résumé du poste

Fox Corporation is seeking a strategic Director of Acquisition Marketing for LATAM to lead subscriber growth and paid media investment across Latin America. You will partner with global and LATAM teams to implement regional growth plans, optimize multi-market campaigns, and drive data-driven decision making with incrementality-based measurement frameworks.

Travel to LATAM markets may be required. The role reports to the Senior Director, Acquisition Marketing and requires deep experience in

Qualifications

• Proven expertise in scaling subscriber acquisition and paid media across international markets.
• Strong ability to develop region-specific go-to-market plans.
• Experience with measurement frameworks like MMM and geo-lift studies.

Responsabilités

• Own LATAM subscriber acquisition strategy and regional growth plans.
• Manage multi-million-dollar paid media budgets and optimize campaigns.
• Oversee integrated paid media campaigns across social, search, YouTube, display, and CTV.
• Collaborate with global and LATAM teams to localize global strategies.
• Establish incrementality-based measurement frameworks to inform spend.
• Lead relationships with media, creative, and measurement partners.
• Provide leadership to LATAM-based team members and report on KPIs.

Connaissances

Performance marketing

International media strategy

Incrementality measurement

Description du poste

Fox Corporation is seeking a strategic Director of Acquisition Marketing for LATAM to lead subscriber growth and paid media investment across Latin America. You will partner with global and LATAM teams to implement regional growth plans, optimize multi-market campaigns, and drive data-driven decision making with incrementality-based measurement frameworks.

Travel to LATAM markets may be required. The role reports to the Senior Director, Acquisition Marketing and requires deep experience in