LATAM Growth Lead, Acquisition Marketing

Fox Corporation; Los Angeles (CA); On-site; USD 160,000 - 225,000; Full time

Benefits offered by this job

Annual discretionary bonus

Medical/dental/vision benefits

401(k) plan

Job summary

Fox Corporation is leading the FOX One direct-to-consumer initiative, expanding across Latin America with a senior Director of Acquisition Marketing. You will shape growth strategy, manage large media investments, and drive data-driven marketing across LATAM markets.

Reporting to senior leadership, you will coordinate with US and regional teams to deliver scalable campaigns, implement incrementality measurement, and build a strong regional growth engine that aligns with global objectives.

Qualifications

• Typically, 10+ years of progressive experience in performance marketing, subscriber acquisition, growth marketing, or digital media, including significant experience leading acquisition strategies and large-scale paid media investments.
• Professional-level fluency in Spanish, including the ability to participate in business meetings.
• Extensive experience overseeing multi-million-dollar paid media budgets and driving investment decisions across paid social, paid search, online video (OLV), display, and/or connected TV (CTV).
• Proven ability to lead and manage external media agency partners, establish strategic priorities, and drive accountability for performance and execution.
• Deep expertise in incrementality-based measurement, including geo-lift studies, marketing mix modeling (MMM), holdout/control testing, and other advanced marketing effectiveness frameworks.
• Strong strategic and analytical capabilities, with the ability to translate complex performance data into actionable business recommendations and investment decisions.
• Demonstrated ability to influence senior stakeholders, navigate cross-functional organizations, and align regional execution with broader business priorities.
• Experience providing leadership, mentorship, or strategic direction to cross-functional or geographically distributed teams.
• Excellent communication, presentation, and relationship management skills, with the ability to operate effectively across multiple markets and time zones.
• Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position.
• Willingness and ability to travel internationally throughout Latin America as needed to support business operations, market launches, and strategic partnerships.

Responsibilities

• Own and lead FOX One's subscriber acquisition strategy across LATAM, developing regional growth plans that align with global business objectives, subscriber targets, and market expansion priorities.
• Manage and optimize multi-million-dollar paid media budgets across LATAM markets, driving investment decisions, resource allocation, and acquisition efficiency to maximize subscriber growth and return on marketing investment.
• Provide strategic oversight of integrated paid media campaigns across paid social, paid search, Youtube, display, and connected TV (CTV), ensuring effective planning, execution, and optimization across markets.
• Serve as the acquisition lead for LATAM, partnering with the U.S.-based leadership and regional stakeholders to translate global growth strategies into locally relevant marketing initiatives.
• Establish and advance incrementality-based measurement frameworks, including geo-lift studies, marketing mix modeling (MMM), and holdout/control testing, to evaluate media effectiveness and inform investment decisions.
• Lead and develop strategic relationships with media, creative, and measurement agency partners, establishing performance expectations, accountability, and opportunities for innovation.
• Provide dotted-line leadership and strategic direction to LATAM-based team members, fostering collaboration, accountability, and alignment across regional and global teams.
• Own regional acquisition performance reporting, including CPA/CPS, subscriber growth, campaign pacing, and marketing efficiency, delivering actionable insights and strategic recommendations to senior leadership.
• Partner with measurement, analytics, creative, product, and international marketing teams to develop integrated go-to-market strategies that support FOX One's regional launches and ongoing growth.
• Identify emerging market opportunities, evolving consumer behaviors, and competitive dynamics to inform regional acquisition strategies and long-term investment planning.
• Drive continuous improvement in regional marketing operations, establishing scalable processes, testing frameworks, and best practices that support FOX One's international expansion.
• Travel throughout LATAM markets as needed to strengthen strategic partnerships, support market launches, and deepen understanding of local market dynamics.

Skills

Performance marketing

Subscriber acquisition

Growth marketing

Digital media

Budget management

Stakeholder influence

Strategic thinking

Analytics

Cross-functional collaboration

Job description

Fox Corporation is leading the FOX One direct-to-consumer initiative, expanding across Latin America with a senior Director of Acquisition Marketing. You will shape growth strategy, manage large media investments, and drive data-driven marketing across LATAM markets.

Reporting to senior leadership, you will coordinate with US and regional teams to deliver scalable campaigns, implement incrementality measurement, and build a strong regional growth engine that aligns with global objectives.