Director, Acquisition Marketing (LATAM)

Fox; Los Angeles (CA); Ibrido; USD 180.000 - 240.000; Tempo pieno

Descrizione del lavoro

Fox Corporation is seeking a strategic Director of Acquisition Marketing for LATAM to lead subscriber growth and paid media investment across Latin America. You will partner with global and LATAM teams to implement regional growth plans, optimize multi-market campaigns, and drive data-driven decision making with incrementality-based measurement frameworks.

Travel to LATAM markets may be required. The role reports to the Senior Director, Acquisition Marketing and requires deep experience in

Competenze

• Proven expertise in scaling subscriber acquisition and paid media across international markets.
• Strong ability to develop region-specific go-to-market plans.
• Experience with measurement frameworks like MMM and geo-lift studies.

Mansioni

• Own LATAM subscriber acquisition strategy and regional growth plans.
• Manage multi-million-dollar paid media budgets and optimize campaigns.
• Oversee integrated paid media campaigns across social, search, YouTube, display, and CTV.
• Collaborate with global and LATAM teams to localize global strategies.
• Establish incrementality-based measurement frameworks to inform spend.
• Lead relationships with media, creative, and measurement partners.
• Provide leadership to LATAM-based team members and report on KPIs.

Conoscenze

Performance marketing

International media strategy

Incrementality measurement

Descrizione del lavoro

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX's unparalleled content portfolio-news, sports, and entertainment-directly to consumers via an innovative subscription streaming service.

Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content-and built with the full support of Fox Corporation-this venture combines entrepreneurial energy with deep media expertise.

Our vision is to create a unified, modern viewing experience that puts the consumer first-seamlessly integrating live and on-demand content across platforms.

At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We're assembling a world-class team to deliver on that vision-and we're just getting started.

ABOUT THE ROLE

We are seeking a strategic, results-driven Director, Acquisition Marketing (LATAM) to lead FOX One's subscriber acquisition strategy and paid media investment across Latin America. As FOX One expands its international footprint, this leader will play a critical role in developing and scaling regional growth strategies, driving efficient subscriber acquisition, and establishing a strong market presence across LATAM.

Reporting to the Senior Director, Acquisition Marketing, this role will serve as the primary strategic lead for LATAM acquisition marketing, overseeing multi-million-dollar media investments, agency partnerships, and regional campaign performance. The Director will collaborate closely with U.S.-based leadership and international marketing teams while providing dotted-line leadership to LATAM-based team members.

The ideal candidate brings deep expertise in performance marketing, international media strategy, and incrementality-based measurement, along with the ability to balance short-term subscriber growth objectives with long-term brand development. This individual will be instrumental in shaping FOX One's regional acquisition roadmap, identifying opportunities to scale investment, and building a sustainable, data-driven growth engine across Latin America.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Own and lead FOX One's subscriber acquisition strategy across LATAM, developing regional growth plans that align with global business objectives, subscriber targets, and market expansion priorities.


• Manage and optimize multi-million-dollar paid media budgets across LATAM markets, driving investment decisions, resource allocation, and acquisition efficiency to maximize subscriber growth and return on marketing investment.


• Provide strategic oversight of integrated paid media campaigns across paid social, paid search, Youtube, display, and connected TV (CTV), ensuring effective planning, execution, and optimization across markets.


• Serve as the acquisition lead for LATAM, partnering with the U.S.-based leadership and regional stakeholders to translate global growth strategies into locally relevant marketing initiatives.


• Establish and advance incrementality-based measurement frameworks, including geo-lift studies, marketing mix modeling (MMM), and holdout/control testing, to evaluate media effectiveness and inform investment decisions.


• Lead and develop strategic relationships with media, creative, and measurement agency partners, establishing performance expectations, accountability, and opportunities for innovation.


• Provide dotted-line leadership and strategic direction to LATAM-based team members, fostering collaboration, accountability, and alignment across regional and global teams.


• Own regional acquisition performance reporting, including CPA/CPS, subscriber growth, campaign pacing, and marketing efficiency, delivering actionable insights and strategic recommendations to senior leadership.


• Partner with measurement, analytics, creative, product, and international marketing teams to develop integrated go-to-market strategies that support FOX One's regional launches and ongoing growth.


• Identify emerging market opportunities, evolving consumer behaviors, and competitive dynamics to inform regional acquisition strategies and long-term investment planning.


• Drive continuous improvement in regional marketing operations, establishing scalable processes, testing frameworks, and best practices that support FOX One's international expansion.


• Travel throughout LATAM markets as needed to strengthen str