LATAM Acquisition Marketing Director

FOX; Los Angeles (CA); On-site; USD 160,000 - 225,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) plan

Paid time off

Job summary

FOX is assembling a world-class team to drive LATAM subscriber acquisition for FOX One. The Director, Acquisition Marketing (LATAM) will lead regional growth, manage multi-million-dollar budgets, and partner with US and regional teams to implement scalable, performance-driven media strategies across LATAM markets.

The role emphasizes incrementality-based measurement, collaboration with media and creative partners, and leadership of LATAM-based colleagues. Travel across LATAM is required.

Qualifications

• 10+ years of progressive experience in performance marketing, subscriber acquisition, growth marketing, or digital media.
• Professional-level fluency in Spanish, including the ability to participate in business meetings.
• Extensive experience overseeing multi-million-dollar paid media budgets across paid social, paid search, online video (OLV), display, and/or connected TV (CTV).
• Proven ability to lead external media agency partners and drive accountability for performance and execution.
• Deep expertise in incrementality-based measurement, including geo-lift studies, MMM, holdout testing, and related methodologies.

Responsibilities

• Own LATAM subscriber acquisition strategy and regional growth plans.
• Manage multi-million-dollar paid media budgets across LATAM markets.
• Oversee integrated paid media campaigns across paid social, paid search, YouTube, display, and CTV.
• Lead LATAM acquisition and coordinate with U.S.-based and regional teams.
• Establish and advance incrementality-based measurement frameworks (geo-lift, MMM, holdout testing).
• Develop relationships with media, creative, and measurement agencies.

Skills

Performance marketing

Subscriber acquisition

Growth marketing

Digital media

Budget management

Job description

FOX is assembling a world-class team to drive LATAM subscriber acquisition for FOX One. The Director, Acquisition Marketing (LATAM) will lead regional growth, manage multi-million-dollar budgets, and partner with US and regional teams to implement scalable, performance-driven media strategies across LATAM markets.

The role emphasizes incrementality-based measurement, collaboration with media and creative partners, and leadership of LATAM-based colleagues. Travel across LATAM is required.