Director, Integrated Media Planning (Automotive)

OMD; Tennessee; On-site; USD 153,000 - 187,000; Full time

Job summary

OMD is seeking a Director, Integrated Media Planning to lead strategic, day-to-day client work from the Franklin, TN site. You will partner with the client and broader OMD teams to deliver integrated, impactful media solutions across social, content partnerships, data strategies, and evolving digital channels.

The role requires a depth of leadership, hands-on contribution, and the ability to balance brand-building with performance marketing for automotive clients.

Qualifications

• Graduate of a four-year college or university
• 10+ years of integrated media planning experience
• Track record of handling big client ambitions, automotive a plus
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement

Responsibilities

• Lead day-to-day business needs while collaborating with broader OMD teams, creative agencies, and media owners to deliver integrated, impactful solutions.
• Develop a deep understanding of the client's business, objectives, and challenges while acting as a trusted advisor for OMD's approach.
• Drive the team's success by translating agency and client visions into innovative work and thought leadership.
• Orchestrate a strategic mix of solutions across social media, partnerships, data/audience strategies, and evolving digital channels.

Skills

Strategic leadership

Collaboration

Data analytics

Industry knowledge

Education

Bachelor's degree

Job description

OMD is seeking a Director, Integrated Media Planning to lead strategic, day-to-day client work from the Franklin, TN site. You will partner with the client and broader OMD teams to deliver integrated, impactful media solutions across social, content partnerships, data strategies, and evolving digital channels.

The role requires a depth of leadership, hands-on contribution, and the ability to balance brand-building with performance marketing for automotive clients.