Lead, Integrated Media Planning

OMD; New York (NY); On-site; USD 80,000 - 95,000; Full time

Job summary

OMD in New York is hiring a Manager, Integrated Media Planning to oversee the planning, implementation and tracking of complex media campaigns.

The role partners with senior directors, mentors the planning team, and drives performance across digital, social, and traditional media. A 3–5 year background in media planning and a four-year degree are required; in-office three days per week.

Qualifications

• 3–5 years of media planning experience across multiple channels.
• Bachelor's degree from a four-year college.
• Experience in a client service structure with media programs.
• Strong leadership and team-management abilities.
• Experience with reach-based planning and digital activations.

Responsibilities

• Campaign planning and execution from briefing to post-campaign reporting.
• Lead planning and activation with Director and Associate Director.
• Oversee campaign setup, trafficking, QA, launch, optimization and reporting.
• Ensure correct implementation of audience targeting, tracking pixels, and assets.
• Address delivery and performance issues and propose solutions.
• Collaborate to ensure client deliverables and strategic recommendations.
• Drive adherence to client investment strategies and agency processes.

Skills

Media planning

Cross-channel experience

Leadership

Data analysis

Digital & social media

Campaign optimization

Education

Bachelor's degree

Tools

Verification platforms

Brand safety platforms

Attribution platforms

Job description

OMD in New York is hiring a Manager, Integrated Media Planning to oversee the planning, implementation and tracking of complex media campaigns.

The role partners with senior directors, mentors the planning team, and drives performance across digital, social, and traditional media. A 3–5 year background in media planning and a four-year degree are required; in-office three days per week.