Director Integrated Media Planning

OMD; Tennessee; On-site; USD 153,000 - 187,000; Full time

Job summary

OMD is seeking a Director, Integrated Media Planning to lead strategic, day-to-day client work from the Franklin, TN site. You will partner with the client and broader OMD teams to deliver integrated, impactful media solutions across social, content partnerships, data strategies, and evolving digital channels.

The role requires a depth of leadership, hands-on contribution, and the ability to balance brand-building with performance marketing for automotive clients.

Qualifications

• Graduate of a four-year college or university
• 10+ years of integrated media planning experience
• Track record of handling big client ambitions, automotive a plus
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement

Responsibilities

• Lead day-to-day business needs while collaborating with broader OMD teams, creative agencies, and media owners to deliver integrated, impactful solutions.
• Develop a deep understanding of the client's business, objectives, and challenges while acting as a trusted advisor for OMD's approach.
• Drive the team's success by translating agency and client visions into innovative work and thought leadership.
• Orchestrate a strategic mix of solutions across social media, partnerships, data/audience strategies, and evolving digital channels.

Skills

Strategic leadership

Collaboration

Data analytics

Industry knowledge

Education

Bachelor's degree

Job description

Job Description

The Director, Integrated Media Planning role is one of the most exciting and challenging opportunities within our organization, offering the chance to shape integrated media strategies in the automotive category, an industry that requires a thoughtful balance of brand-building and performance marketing to drive business results.

Agency

Omd

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Based on site at the client in Franklin, TN, this highly visible role serves as a strategic partner to the client, leading day-to-day business needs while collaborating closely with broader integrated OMD teams, creative agencies, and media owners to deliver integrated, impactful solutions.

As OMD's voice with the client, the Director develops a deep understanding of the client's business, objectives, and challenges while serving as a trusted advisor and advocate for OMD's strategic approach. The ideal candidate is both a strong leader and a hands-on contributor. This role requires a balance of strategic leadership, operational excellence, and executional support.

The Director acts as a driving force behind the team's success, ensuring the vision of both the agency and client comes to life through innovative work, thought leadership, and breakthrough ideas. They have a strong appetite for emerging technologies, evolving media channels, and cultural trends, along with a deep appreciation for the passion consumers have for automotive brands.

This leader orchestrates a strategic mix of solutions across social media, content partnerships, data and audience strategies, mobile opportunities, and other evolving digital channels, continuously identifying new ways to drive growth, engagement, and business impact as the media landscape evolves.

The Director is key to helping OMD stay ahead of clients and lead the competition.

• Collaborative Partnership – embraces and drives the oneOMD approach by building partnerships with others on behalf of our clients.
• Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
• Hunger for Innovation – our clients want and have access to truly never-been-done-before opportunities. Helps determine the right ones and brings them to life in impactful ways.
• Relationship Building – practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients.
• Inspiring Leadership – challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Qualifications

• Graduate of a four-year college or university
• 10+ years of integrated media planning experience
• Track record of handling big client ambitions, automotive a plus
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement

Tennessee: $170,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Tennessee: $170,000