Senior Leader, Integrated Media Planning & Strategy

Interpublic; United States; Hybrid; USD 95,000 - 115,000; Full time

Job summary

Omnicom Group, a global leader in integrated media, seeks an Associate Director, Integrated Media Planning to drive audience-first strategies for a major financial services client. You will partner with senior leadership, guide cross-functional teams, and ensure cohesive multi-channel campaigns that deliver measurable results.

The role demands strategic oversight, team leadership, and a deep understanding of media across channels, with a data-driven approach to optimize performance.

Qualifications

• 6+ years of agency experience, including managing multiple lines of business.
• Ability to develop insights and use data to support strategic thinking.
• Experience in regulated industries (Financial Services, Pharma, Healthcare) preferred.

Responsibilities

• Strategic Leadership: Act as a marketing partner with the client and a key leader in the strategic direction of their brands.
• Serve as the 'expert' on the clients' business, liaising between senior management and junior team members.
• Drive an audience-first planning and activation agenda, collaborating with Integrated Investment, Communications Planning, and Marketing Science disciplines to develop holistic campaign strategies across all media channels.
• Team Leadership: Set the working style for the group and foster a positive, productive, and entrepreneurial team culture.
• Demonstrate a strong working knowledge of media across all channels and apply a data-driven approach.
• Utilize strong analytic and technical knowledge to identify the most effective strategies to address client needs.
• Oversee planning, activation, reporting, and campaign quality control.

Job description

Omnicom Group, a global leader in integrated media, seeks an Associate Director, Integrated Media Planning to drive audience-first strategies for a major financial services client. You will partner with senior leadership, guide cross-functional teams, and ensure cohesive multi-channel campaigns that deliver measurable results.

The role demands strategic oversight, team leadership, and a deep understanding of media across channels, with a data-driven approach to optimize performance.