Director, Integrated Marketing & Planning

Motorsport Network; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A leading company in the Motorsport industry is seeking a Sr. Manager/Director of Integrated Marketing in New York City. The role focuses on developing and executing go-to-market strategies for the company's offerings. The candidate will work closely with various teams, leveraging cross-functional collaboration to enhance product positioning and drive demand. Ideal candidates will possess extensive experience in marketing and a strong understanding of the automotive or racing sectors.

Benefits

Medical, dental, and vision insurance

Unlimited PTO plan

401(k) with employer match

Qualifications

• Experience with high-impact GTM strategies.
• Ability to analyze qualitative and quantitative market data.
• Familiarity with both automotive and Motorsport Racing landscapes.

Responsibilities

• Develop end-to-end go-to-market plans and product positioning.
• Lead the creation of marketing materials and enablement sessions.
• Collaborate with internal teams for successful execution of strategies.

Skills

Cross functional leadership

Data-driven decision making

Product positioning

Communication and storytelling

Understanding of automotive or Motorsport Racing

Direct report and team development

Partner marketing

Education

Bachelor’s degree in business, marketing, advertising, or communication

7+ years of relevant experience

Job description

This role is based in the US and requires the ability to work from our New York City office on a hybrid basis - 4 days a week.

The Sr. Manager/Director of Integrated Marketing is responsible for developing both new to market, and ongoing go-to-market strategies, for The Motorsport Network. Reporting to the CRO, this role is focused on growing demand for MSN’s marketer facing products while also working with internal teams to develop and evolve new and existing offerings for the market.

Key focus areas include developing product positioning and messaging, building end-to-end commercialization and GTM plans, leading the successful execution of GTM plans, and ensuring that our sales offerings are compelling, competitive and well understood. Cross-functional leadership and collaboration are essential for success.

Primary Responsibilities

• Develop and nurture deep subject matter in both Motorsport racing and Automotive segments of the business.
• Develop and maintain end-to-end go-to-market plans for the portfolio of products offered by MSN. These include on-site advertising, social media products, events development, content development, and syndication products.
• Lead the development and upkeep of product/solution collateral (selling decks, solution overviews, user guides, blog posts, case studies, solution-related website copy) independently and in collaboration with Marketing, Sales, Product, and Customer Success
• Working with PR/Insights, and Editorial teams to translate audience facing positioning and messaging for brand and performance marketers.
• Intelligently apply tools and systems to support consistent, timely communication with internal stakeholders about GTM plans
• Develop and lead enablement sessions to train Sales, CS, and other relevant colleagues on solutions, strategies, and competitive intelligence
  
  

Required Skills/Abilities

• Cross functional leadership: demonstrated ability to collaborate with Product Management, Sales, Customer Success and Marketing develop high impact GTM strategies
• Data-driven decision making: Proficient in analyzing qualitative and quantitative market data, customer insights, campaign metrics to shape strategies
• Product positioning: Deep experience building compelling value propositions and messaging
• Communication and storytelling -Exceptional written, verbal and visual communication Meticulous attention to word choice and design elements to drive semantic clarity.
• Strong understanding of either the automotive or Motorsport Racing landscape. Ideally familiar with both markets.
• Direct report and team development: Track record of hiring, mentoring, and scaling high-performing product marketing team.
• Partner marketing: Proven ability to collaborate with strategic partners to design, build and execute co-marketing strategies targeting partners’ customers
  
  

Education And Experience

• Bachelor’s degree in business, marketing, advertising, or communication or relevant experience
• 7+ years of relevant experience, preferably within automotive or sports sponsors
• NYC-based
• The ability to think critically and be data-driven to solve problems
• Entrepreneurial mindset and a strong sense of ownership
• A strong attention to detail, and an eye for quality while managing multiple competing priorities
• Ability to manage a process and team with multiple initiatives, ability to manage “up and down” an org chart
  
  

Compensation

The hiring range for this position in New York, NY is $130,000-$150,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. The compensation package also includes the medical, dental, and vision and an unlimited PTO plan a 401(k) with employer match.

Motorsport Network is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.