Manager, Global Marketing Solutions - Performance

TikTok; New York (NY); On-site; USD 96,000 - 180,000; Full time

Job summary

TikTok seeks a Manager for Global Marketing Solutions to drive strategic marketing initiatives across various channels. Candidates should possess robust experience in digital strategy, strong communication skills, and the ability to simplify complex concepts. This role emphasizes creativity and strategic thinking to enhance TikTok's B2B marketing efforts.

Benefits

Health insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Paid holidays and sick days

Qualifications

• Minimum 5 years of experience in integrated marketing or digital strategy.
• Strong acumen for writing and visual storytelling.
• Experience with integrated marketing campaigns.

Responsibilities

• Work closely with regional marketing and product teams to develop marketing collateral.
• Translate research into key messages for industry events.
• Design internal and external campaigns with measurable KPIs.

Skills

Detail-oriented

Strategic marketing

Interpersonal skills

Visual storytelling

Education

Bachelor's degree or equivalent experience in Marketing or related field

Job description

Manager, Global Marketing Solutions - Performance

Manager, Global Marketing Solutions - Performance

Responsibilities
About the Team
TikTok is seeking a detail oriented and strategic marketer to join the Global Marketing Solutions team. This team serves as a strategic marketing unit for creating scaled marketing content, sales collateral and promotional plans at the Global level as well as North America. Their goal is to establish and reinforce TikTok as THE partner for understanding & solving nuanced marketing challenges through championing TikTok B2B solutions both internally and externally.

The ideal Manager, Marketing Solutions candidate has a background in and understanding of ad products across channels and the ad tech industry, as well as experience leading complex marketing initiatives. They should be able to bring product narratives to life as relevant client solutions, backed by data, context, and case studies through comprehensive marketing plans and impactful marketing collateral. They are a gifted marketer, with the ability to creatively articulate and simplify deeply complex and technical products and crystalize how it solves brands' business objectives. They have an appetite for learning, and are comfortable working outside their primary skill set and comfort zone, to help drive product led ad solutions for TikTok.

Responsibilities
- Work closely with regional marketing, research, and product teams to understand challenges and opportunities in great detail, digest and simplify the information, and use it to make strategic recommendations around business and marketing collateral, which are then adapted and localized across regions.
- Partner closely with the global business marketing team functions and external production partners to partner on the execution of comprehensive marketing plans that are regionalized and adopted seamlessly - throughout internal social, PR, and web properties, and externally through industry engagements
- Work with cross-functional partners to translate research studies, trend reports and solution sets into relevant external key messages to be amplified across industry events, partner meetings and other high profile engagements
- Help define TikTok's role within current and new emerging business verticals, building a strong story in market grounded in our pipeline of Ad innovations
- Knowing our ecosystem of ad formats and solutions inside-out, in order to strategically elevate our messaging frameworks into clear, concise and easy to understand B2B language.
- Design external and internal campaigns for specific audiences with clear strategies, KPIs, and leverage insights from the campaign data to help optimize for future activations.

Qualifications
Minimum Qualifications
Minimum 5 years of experience in an integrated marketing, media or digital strategy role; ideally from an ad tech platform, digital or media agency, or from an advertiser's marketing team.
Familiarity with advertising verticals is a plus, being able to have thorough strategic conversations about both the high level vision for industry, as well as its ad formats and effective marketing strategies.
Strong acumen for writing (technical and/or copywriting) and visual storytelling, with an understanding and interest for how to bring strategic concepts to life through content and communication tactics.
Detail oriented with experience managing multiple projects and deadlines while working across a wide range of stakeholders.
Experience with integrated marketing campaigns (digital, social, experiential) and the ability to demonstrate its impact on the brand.
Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and eloquently present them.

Preferred Qualifications
Comfortable with ambiguity, with the ability to stay agile and pivot based on business need and innovation opportunities.
Well organized, detail-oriented, ambitious personality who is open to helping with any task.
Experience working in tech startup environments, Media Planning and/or product teams is a plus!
Experience working for digital marketplaces and retail media networks is a big plus!
Keen passion for marketing, technology and culture, and an understanding of the social media and entertainment space.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request


Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $96000 - $180000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services, Technology, Information and Internet, and Online Media

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