Senior Integrated Marketing Manager

GitHub; United States; Remote; USD 96,000 - 256,000; Full time

Job summary

GitHub is looking for a Senior Integrated Marketing Manager to drive impactful marketing strategies across various channels. This role requires deep expertise in B2B marketing, strong analytical skills, and the ability to execute data-driven campaigns effectively. As part of a remote-first team, you'll collaborate closely with colleagues to engage developer audiences and achieve sales pipeline goals.

Benefits

Annual bonus

Stock options

Generous learning and growth opportunities

Competitive pay

Qualifications

• 7+ years experience in B2B integrated marketing or related field.
• 2+ years experience in driving integrated marketing campaigns.
• 5+ years experience in B2B software marketing teams.

Responsibilities

• Plan, execute, and support the AI and Platform integrated marketing plan.
• Collaborate with marketing teams to ensure campaign alignment.
• Analyze business data and present insights to the leadership team.

Skills

Business-to-business (B2B) integrated marketing

Marketing analytics

Project management

Communication

Education

Bachelor's Degree in Business, Marketing, Communications, Economics, or related field

Tools

Marketo

Salesforce

PowerBI

Job description

Join to apply for the Senior Integrated Marketing Manager role at GitHub

Join to apply for the Senior Integrated Marketing Manager role at GitHub

About GitHub

As the global home for all developers, GitHub is the complete AI-powered developer platform to build, scale, and deliver secure software. Over 150+ million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate and experiment across 420+ million repositories. With all the collaborative features of GitHub, it has never been easier for individuals and teams to write faster, better code.

About GitHub

As the global home for all developers, GitHub is the complete AI-powered developer platform to build, scale, and deliver secure software. Over 150+ million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate and experiment across 420+ million repositories. With all the collaborative features of GitHub, it has never been easier for individuals and teams to write faster, better code.

Locations

In this role you can work from Remote, United States

Overview

GitHub is searching for an Integrated Manager to execute and optimize data-driven marketing campaigns and who wants to make a big impact for themselves, the GitHub Revenue team, and most importantly, our customers.

In this role, you will execute programs to achieve sales pipeline goals for specific geography or target segment. This program owner will create and execute campaigns in collaboration with multiple marketing channel teams (paid media, content, social, email, digital events, PLG, web/SEO) to execute campaigns for specific market segments, with a focus on full funnel tactics driving acquisition, revenue and engagement outcomes.

We believe you need to have a deep understanding of Enterprise audiences and first-hand experience marketing to software developers and decision makers. Excellent communication and collaboration skills with a high level of compassion for colleagues and the developer community required.

Responsibilities

• Plan, execute, and support the AI and Platform integrated marketing plan for GitHub.
• Partner with global virtual events teams and post-purchase marketing teams to ensure integrated strategies.
• Integrate promotional strategies including: organic social, organic search, paid social, and email.
• Work with Product Marketing and Campaign Managers to build customer journeys as the core program strategy.
• Align with Sales and segment teams on objectives, target and results. Consistently gather feedback, and make optimizations.
• Analyze business data and results, and present insights and optimizations at monthly Monthly Business Reviews to Leadership Team.
• Collaborate with marketing teams to ensure the right message, at the right time, and in the right channel.
• Use marketing automation, email nurturing and re-engagement tactics across corporate and regional teams to engage and convert inquiries and customer signals through the buyer’s journey.
• Document processes in issues and team playbooks.
  
  

Qualifications

Required Qualifications:

• 7+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
• OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
• OR equivalent experience.
• 2+ years experience in driving and building integrated marketing campaigns
• 5+ years experience working in B2B software marketing teams.
• 3+ years experience working with marketing analytics tools and technologies (e.g., Marketo, Salesforce, PowerBI).
  
  

Preferred Qualifications:

• Data and results-driven mindset with the ability to test, learn and optimize.
• Strong project management capabilities to get buy-in and move teams forward.
• Partnering with teams to create best in class channel strategies for digital events, social media, content, paid media, email and web.
• CRM, email nurture strategy, and marketing analysis experience. Salesforce and Outreach experience a plus.
• Experience collaborating with product marketing and campaign managers supporting integrated marketing and account based marketing campaigns.
• Successful track record of partnering with sales teams on marketing enterprise software.
  
  

Compensation Range

The base salary range for this job is USD $96,400.00 - USD $255,700.00 /Yr.

These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock. These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.

GitHub values

• Customer-obsessed
• Ship to learn
• Growth mindset
• Own the outcome
• Better together
• Diverse and inclusive
  
  

Manager fundamentals

• Model
• Coach
• Care
  
  

Leadership principles

• Create clarity
• Generate energy
• Deliver success
  
  

Who We Are

GitHub is the world’s leading AI-powered developer platform with 150 million developers and counting. We’re also home to the biggest open-source community on earth (and 99% of the world’s software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub.

Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms.

Join us, and let’s change the world, together.

EEO Statement

GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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