Director, Integrated Brand & CX Strategy

MFS Investments; Boston (MA); Hybrid; USD 192,000 - 288,000; Full time

Benefits offered by this job

Hybrid-eligible

On-site eligible

Educational assistance

401(k)

Job summary

Vertex is seeking a Director of Integrated Customer Experience (ICX) to translate brand priorities into HCP and patient strategies, shaping activation roadmaps and measurable outcomes. You’ll partner across Brand, Data & Technology, Insights, Medical, and external agencies, driving governance and enterprise standards for high-quality activation.

Responsibilities include defining journeys, coordinating multi-channel activation, leveraging AI responsibly, and communicating impact with executives.

Qualifications

• Requires a Bachelor's degree; advanced degree preferred.
• Experience in biopharmaceutical or regulated industries is preferred.
• Experience managing external agencies and vendors with clear expectations and quality delivery.

Responsibilities

• Translate brand priorities into integrated ICX strategies for HCP and patient experiences.
• Define priority journeys, activation roadmaps, and outcomes linking customer needs to brand objectives.
• Establish end-to-end ICX plans aligning channels, content, data, and technology.

Skills

ICX engagement

Customer journey activation

Cross-functional leadership

AI-enabled experiences

Stakeholder management

Executive communication

Education

Bachelor's degree

Advanced degree preferred

Job description

Vertex is seeking a Director of Integrated Customer Experience (ICX) to translate brand priorities into HCP and patient strategies, shaping activation roadmaps and measurable outcomes. You’ll partner across Brand, Data & Technology, Insights, Medical, and external agencies, driving governance and enterprise standards for high-quality activation.

Responsibilities include defining journeys, coordinating multi-channel activation, leveraging AI responsibly, and communicating impact with executives.