ICX Brand Engagement Director

Vertex Pharmaceuticals LLC; Boston (MA); On-site; USD 150,000 - 230,000; Full time

Job summary

Scorpion Therapeutics seeks a leader to drive integrated customer experience strategies for healthcare professionals and patients. You will translate brand priorities into omnichannel engagement plans and set governance and KPIs across channels.

With 8+ years in biopharma or regulated industries, you will collaborate with internal teams, manage stakeholders and vendors, and leverage AI-enabled digital tools to optimize outcomes.

Qualifications

• Bachelor's degree required; 8+ years in biopharma/healthcare or regulated industries.
• Expertise in brand strategy, digital engagement, and customer experience.
• Strong stakeholder management, vendor oversight, and communication skills.

Responsibilities

• Partner with internal teams to define customer journeys, activation roadmaps, and experience standards.
• Oversee the implementation of experience plans across channels and leverage AI and digital tools.
• Establish governance and KPIs; measure success through data and feedback, optimizing accordingly.

Skills

Brand strategy

Digital engagement

Customer experience

Stakeholder management

Vendor oversight

Communication skills

Education

Bachelor's degree

Job description

Role

Lead the development of integrated customer experience strategies for healthcare professionals and patients, translating brand priorities into omnichannel engagement plans.

Responsibilities

• partner with internal teams to define customer journeys, activation roadmaps, and experience standards; oversee the implementation of experience plans across channels, leverage AI and digital tools, and establish governance and KPIs; measure success through data and feedback, optimizing accordingly.

Requirements

• Bachelor's degree
• 8+ years in biopharma, healthcare, or regulated industries, with expertise in brand strategy, digital engagement, and customer experience
• strong stakeholder management, vendor oversight, and communication skills

HighValue

focus on biopharmaceuticals, patient/HCP engagement, digital and AI-enabled omnichannel strategies, experience in regulated environments.

WorkSetup

hybrid or on-site, with flexible work options.