Director, Influencer & PR Strategy

Orveon Global; New York (NY); Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Hybrid work model

Work From Anywhere (6 weeks/year)

Complimentary products

Professional development

Community engagement

Job summary

Orveon Global seeks a Director of Influencer & PR Strategy to lead earned media and influencer marketing for bareMinerals and Laura Mercier. This role sits on the Consumer Paid, Owned & Earned leadership team, partnering with Social Content, Paid Media, and brand marketing to drive culture-forward campaigns that deliver brand relevance and business results.

The ideal candidate will own the PR and influencer roadmap, manage agency and creator relationships, and direct influencer strategies across

Qualifications

• 7+ years of experience in PR and/or influencer marketing, with meaningful experience in both disciplines; prestige beauty or adjacent consumer categories strongly preferred
• Proven track record managing PR and/or influencer agencies, including briefing, budget oversight, and performance management
• Strong point of view on the evolving creator and media landscape, with hands-on experience building influencer programs from strategy through execution
• Experience leading press strategy for product launches and brand moments, including relationships with key media and top-tier outlets
• Comfort operating across multiple brands with distinct voices and audiences
• Strong collaborator who can work fluidly with Paid Media, Social, and Insights partners to build integrated campaigns
• People leadership experience or demonstrated readiness to manage and develop a team
• Excellent judgment under pressure, particularly for reactive/crisis communications moments

Responsibilities

• Own the PR and influencer strategy and roadmap for bareMinerals and Laura Mercier, aligning with brand priorities, launch calendars, and always-on brand-building needs
• Lead relationships with external PR and influencer agency partners, briefing, managing performance, and holding them accountable to brand and business goals
• Direct influencer strategy across paid partnerships, gifting, and organic advocacy, identifying the right creator mix to build reach, credibility, and conversion
• Own event strategy and execution for both brands, including press events, launch activations, and influencer events — from concept and budget through on-the-ground execution
• Build and execute press strategy including product launches, executive visibility, media relations, and crisis/issues communications as needed
• Partner cross-functionally with Social Content, Paid Media, and Consumer Insights to ensure PR and influencer efforts are integrated into the broader marketing mix
• Manage measurement and reporting for earned media and influencer programs, translating results (EMV, reach, sentiment, engagement) into actionable recommendations
• Help evolve our earned media strategy to strengthen brand visibility and sentiment within AI-powered search and chat tools (e.g., ChatGPT, Google AI Overviews, Perplexity) as part of a broader AEO/GEO approach
• Represent PR/Influencer in brand planning and marketing leadership discussions, bringing an earned-media lens to broader brand strategy
• Manage and develop direct reports and/or agency teams supporting the function

Skills

PR & influencer leadership

Agency management

Cross-functional collaboration

Crisis communications

AI-powered search familiarity

Brand strategy

People leadership

Education

Relevant degree or equivalent

Job description

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands: bareMinerals, BUXOM, and Laura Mercier. With offices in New York, London, and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the way the world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. These aren't just words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive.

Orveon Global is seeking a Director of Influencer & PR Strategy to lead earned media and influencer marketing across bareMinerals and Laura Mercier. This role sits on the Consumer Paid, Owned & Earned leadership team and partners closely with Social Content, Paid Media, and brand marketing to build integrated, culture-forward campaigns that drive brand relevance and business results.

This is a highly visible leadership position for someone who can operate at both the strategic and executional level — setting the PR and influencer agenda for two iconic prestige beauty brands while managing agency and creator relationships day to day.

What You'll Do

• Own the PR and influencer strategy and roadmap for bareMinerals and Laura Mercier, aligning with brand priorities, launch calendars, and always-on brand-building needs
• Lead relationships with external PR and influencer agency partners, briefing, managing performance, and holding them accountable to brand and business goals
• Direct influencer strategy across paid partnerships, gifting, and organic advocacy, identifying the right creator mix to build reach, credibility, and conversion
• Own event strategy and execution for both brands, including press events, launch activations, and influencer events — from concept and budget through on-the-ground execution
• Build and execute press strategy including product launches, executive visibility, media relations, and crisis/issues communications as needed
• Partner cross-functionally with Social Content, Paid Media, and Consumer Insights to ensure PR and influencer efforts are integrated into the broader marketing mix
• Manage measurement and reporting for earned media and influencer programs, translating results (EMV, reach, sentiment, engagement) into actionable recommendations
• Help evolve our earned media strategy to strengthen brand visibility and sentiment within AI-powered search and chat tools (e.g., ChatGPT, Google AI Overviews, Perplexity) as part of a broader AEO/GEO approach, a key priority for the function
• Represent PR/Influencer in brand planning and marketing leadership discussions, bringing an earned-media lens to broader brand strategy
• Manage and develop direct reports and/or agency teams supporting the function

Qualifications

• 7+ years of experience in PR and/or influencer marketing, with meaningful experience in both disciplines; prestige beauty or adjacent consumer categories strongly preferred
• Proven track record managing PR and/or influencer agencies, including briefing, budget oversight, and performance management
• Strong point of view on the evolving creator and media landscape, with hands‑on experience building influencer programs from strategy through execution
• Experience leading press strategy for product launches and brand moments, including relationships with key media and top-tier outlets
• Comfort operating across multiple brands with distinct voices and audiences
• Strong collaborator who can work fluidly with Paid Media, Social, and Insights partners to build integrated campaigns
• People leadership experience or demonstrated readiness to manage and develop a team
• Excellent judgment under pressure, particularly for reactive/crisis communications moments
• Plus: familiarity with how earned media and PR strategy influence brand visibility in AI-powered search and chat tools (e.g., ChatGPT, Google AI Overviews, Perplexity), and how to optimize press/content strategy for AI answer engines (AEO/GEO)

What Orveon Offers You

You are a creator of Orveon's success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and fostering growth. We’re a human sized company so your work will have a big impact on the organization. We invest in the well‑being of our Orveoners – both personally and professionally and provide tailored benefits to support all of you, such as:

• “Hybrid First” Model – 3 days per week in office, balancing virtual and face‑to‑face interactions.
• “Work From Anywhere” – Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products – Free and discounted products on new releases and fan‑favorites.
• Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement – Volunteer opportunities in the communities in which we live and work.

Pay Transparency -

One of our values is Stark Honesty and the following represents a good faith estimate of the compensation range for this position.

At Orveon Global, we carefully consider a wide range of non‑discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.

The pay range for this position is $140,000-175,000 supplemented with all the amazing benefits above for full‑time employees!

Opportunities and Accommodations - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page. https://www.orveonglobal.com/career

Equal Opportunities and Accommodations

Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a collective, unifies our shared commitment to “changing beauty for the better”. Therefore, all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non‑merit based or legally protected grounds. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a more robust and creative work environment.