Social Art Director (bareMinerals)

Orveon Global; New York (NY); On-site; USD 98,000 - 131,000; Full time

Job summary

Orveon Global seeks a Social Art Director who operates at the intersection of beauty, culture, content, and commerce. You will shape brand presence across social platforms, social commerce channels, creator ecosystems, and emerging digital spaces.

You will lead creative development for social-first campaigns, partner with cross-functional teams, and translate trends into platform-native concepts that drive engagement and conversions, while maintaining brand standards and a fast-paced,

Qualifications

• 6+ years of art direction, content creation, or creative design with a strong focus on social-first and digital commerce environments.
• Demonstrated experience creating content for TikTok, Instagram, YouTube, social commerce, and creator-driven ecosystems.
• Strong portfolio showcasing social-first campaigns, short-form video, creator collaborations, social commerce content, and performance-driven creative.
• Deep understanding of TikTok Shop, influencer marketing, affiliate content, livestream shopping, and digital consumer behavior.
• Expert in Adobe Creative Suite and Figma; proficient in After Effects, motion graphics, and video editing tools.
• Strong understanding of social platform trends, algorithms, content formats, and best practices.
• Experience art directing photography, video, creator content, and UGC-style assets.
• Comfortable balancing brand storytelling with performance marketing objectives.
• Data-curious and able to use performance insights to inform creative decisions and optimization.
• Passionate about beauty, culture, creators, social trends, and the rapidly evolving social commerce landscape.
• Highly collaborative, adaptable, and energized by a fast-paced, test-and-learn environment.
• Strong understanding of full-funnel consumer journeys and how creative contributes to awareness, engagement, conversion, and loyalty.

Responsibilities

• Lead creative development for social-first campaigns, creator content, TikTok Shop, social commerce initiatives, and always-on content strategies.
• Concept and execute thumb-stopping creative across TikTok, Instagram, YouTube Shorts, Pinterest, paid social, CRM, and emerging platforms.
• Develop content designed to drive engagement, consideration, and conversion with social commerce best practices.
• Partner with Influencer, Social, Media, and Ecommerce teams to create platform-native content supporting full-funnel objectives.
• Art direct creator, influencer, UGC, livestream, and social commerce content that feels authentic to each platform while maintaining brand standards.
• Translate cultural trends, platform behaviors, consumer insights, and social conversations into relevant, timely concepts.
• Drive innovation in short-form video, motion, storytelling, and emerging formats.
• Collaborate with leadership, copywriters, photographers, videographers, and external creators to bring ideas to life.
• Ensure all creative is optimized for platform algorithms, audience behaviors, and performance metrics.
• Support rapid content creation, testing, iteration, and optimization based on performance insights and social trends.
• Partner with project management and cross-functional teams to deliver content efficiently while maintaining high creative standards.
• Maintain a deep understanding of social commerce trends, including TikTok Shop, affiliate marketing, creator partnerships, livestream shopping, and evolving digital consumer behaviors.

Skills

Social-first creative leadership

Brand storytelling

Performance-driven creative

Content strategy

Collaboration

Data-driven decision making

Tools

Adobe Creative Suite

Figma

After Effects

Motion graphics

Video editing

Job description

About The Role

We are seeking a Social Art Director who lives at the intersection of beauty, culture, content, and commerce. This role is responsible for shaping how our brands show up across social platforms, social commerce channels, creator ecosystems, and emerging digital spaces.

Responsibilities

• Lead creative development for social-first campaigns, creator content, TikTok Shop, social commerce initiatives, and always-on content strategies.
• Concept and execute thumb-stopping creative across TikTok, Instagram, YouTube Shorts, Pinterest, paid social, CRM, and emerging platforms.
• Develop content specifically designed to drive engagement, consideration, and conversion, with a strong understanding of social commerce best practices.
• Partner with Influencer, Social, Media, and Ecommerce teams to create platform-native content that supports full-funnel objectives and measurable business outcomes.
• Art direct creator, influencer, UGC, livestream, and social commerce content that feels authentic to each platform while maintaining brand standards.
• Translate cultural trends, platform behaviors, consumer insights, and social conversations into creative concepts that feel relevant and timely.
• Drive innovation in short-form video, motion, storytelling, and emerging content formats.
• Collaborate with creative leadership, copywriters, photographers, videographers, and external creators to bring ideas to life.
• Ensure all creative is optimized for platform-specific algorithms, audience behaviors, and performance metrics.
• Support rapid content creation, testing, iteration, and optimization based on performance insights and social trends.
• Partner with project management and cross-functional teams to deliver content efficiently while maintaining a high creative standard.
• Maintain a deep understanding of social commerce trends, including TikTok Shop, affiliate marketing, creator partnerships, livestream shopping, and evolving digital consumer behaviors.

About You

• 6+ years of experience in art direction, content creation, or creative design with a strong focus on social-first and digital commerce environments.
• Demonstrated experience creating content for TikTok, Instagram, YouTube, social commerce, and creator-driven ecosystems.
• Strong portfolio showcasing social-first campaigns, short-form video, creator collaborations, social commerce content, and performance-driven creative.
• Deep understanding of TikTok Shop, influencer marketing, affiliate content, livestream shopping, and digital consumer behavior.
• Expert in Adobe Creative Suite and Figma; proficient in After Effects, motion graphics, and video editing tools.
• Strong understanding of social platform trends, algorithms, content formats, and best practices.
• Experience art directing photography, video, creator content, and UGC-style assets.
• Comfortable balancing brand storytelling with performance marketing objectives.
• Data-curious and able to use performance insights to inform creative decisions and optimization.
• Passionate about beauty, culture, creators, social trends, and the rapidly evolving social commerce landscape.
• Highly collaborative, adaptable, and energized by a fast-paced, test-and-learn environment.
• Strong understanding of full-funnel consumer journeys and how creative contributes to awareness, engagement, conversion, and loyalty.

Success in This Role

Within your first year, you will help elevate Orveon's social presence by creating content that is culturally relevant, platform-native, commerce-driven, and creator-led. You will play a critical role in accelerating brand growth through social engagement, creator partnerships, TikTok Shop performance, and digital-first storytelling that meets consumers where they spend their time and make purchasing decisions.

Pay Transparency –

The following represents a good faith estimate of the compensation range for this position. At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is $98,000 $130,500. Supplemented with all the amazing benefits above for full-time employees!

Opportunities and Accommodations

Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page. https://www.orveonglobal.com/career

Equal Opportunities and Accommodations

Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a collective, unifies our shared commitment to “changing beauty for the better”. Therefore, all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a more robust and creative work environment.