Director, Influencer & PR Strategy

Orveon Global US LLC; City of Niagara Falls (NY); On-site; USD 140,000 - 175,000; Full time

Benefits offered by this job

Hybrid First

Work From Anywhere

Product Discounts

Professional Development

Community Engagement

Job summary

Orveon Global US LLC is seeking a Director of Influencer & PR Strategy to lead earned media and influencer programs for bareMinerals and Laura Mercier. You will own the strategy, manage agency partnerships, and oversee events, press activations, and executive visibility across two iconic brands.

In this hybrid role, you will drive cross‑functional collaboration with Social Content, Paid Media, and Insights, translating results into actionable guidance while you guide a team of direct reports or

Qualifications

• 7+ years in PR and/or influencer marketing, with prestige beauty or related consumer brands preferred.
• Experience managing PR/influencer agencies, including budgets and performance.
• Strong view on evolving creator/media landscape with hands-on program building.

Responsibilities

• Own PR and influencer strategy and roadmap for two prestige brands.
• Lead relationships with PR/influencer agencies, briefs, budgets, and performance.
• Direct influencer strategy across paid, gifting, and organic advocacy.
• Own event strategy and execution for launches and influencer events.
• Build and execute press strategy for product launches and executive visibility.
• Collaborate with Social Content, Paid Media, and Insights to integrate PR.
• Manage measurement and reporting (EMV, reach, sentiment, engagement).
• Evolve earned media strategy with AI-powered search tools as part of AEO/GEO.

Skills

PR strategy

Influencer marketing

Agency management

Crisis communications

Leadership

Cross‑brand collaboration

Strategic planning

Measurement & reporting

AI in media strategy

Job description

Description

Orveon is a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands:bareMinerals, BUXOM, and Laura Mercier. With offices in New York, London, and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the waythe world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. Thesearen'tjust words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agileenvironment where everyone can thrive.

Orveon Global is seeking a Director of Influencer & PR Strategy to lead earned media and influencer marketing across bareMinerals and Laura Mercier. This role sits on the Consumer Paid, Owned & Earned leadership team and partners closely with Social Content, Paid Media, and brand marketing to build integrated, culture-forward campaigns that drive brand relevance and business results.

This is a highly visible leadership position for someone who can operate at both the strategic and executional level — setting the PR and influencer agenda for two iconic prestige beauty brands while managing agency and creator relationships day to day.

What You’ll Do

• Own the PR and influencer strategy and roadmap for bareMinerals and Laura Mercier, aligning with brand priorities, launch calendars, and always-on brand-building needs


• Lead relationships with external PR and influencer agency partners, briefing, managing performance, and holding them accountable to brand and business goals


• Direct influencer strategy across paid partnerships, gifting, and organic advocacy, identifying the right creator mix to build reach, credibility, and conversion


• Own event strategy and execution for both brands, including press events, launch activations, and influencer events — from concept and budget through on-the-ground execution


• Build and execute press strategy including product launches, executive visibility, media relations, and crisis/issues communications as needed


• Partner cross-functionally with Social Content, Paid Media, and Consumer Insights to ensure PR and influencer efforts are integrated into the broader marketing mix


• Manage measurement and reporting for earned media and influencer programs, translating results (EMV, reach, sentiment, engagement) into actionable recommendations


• Help evolve our earned media strategy to strengthen brand visibility and sentiment within AI-powered search and chat tools (e.g., ChatGPT, Google AI Overviews, Perplexity) as part of a broader AEO/GEO approach, a key priority for the function


• Represent PR/Influencer in brand planning and marketing leadership discussions, bringing an earned‑media lens to broader brand strategy


• Manage and develop direct reports and/or agency teams supporting the function

Qualifications

• 7+ years of experience in PR and/or influencer marketing, with meaningful experience in both disciplines; prestige beauty or adjacent consumer categories strongly preferred


• Proven track record managing PR and/or influencer agencies, including briefing, budget oversight, and performance management


• Strong point of view on the evolving creator and media landscape, with hands‑on experience building influencer programs from strategy through execution


• Experience leading press strategy for product launches and brand moments, including relationships with key media and top‑tier outlets


• Comfort operating across multiple brands with distinct voices and audiences


• Strong collaborator who can work fluidly with Paid Media, Social, and Insights partners to build integrated campaigns


• People leadership experience or demonstrated readiness to manage and develop a team


• Excellent judgment under pressure, particularly for reactive/crisis communications moments


• Plus: familiarity with how earned media and PR strategy influence brand visibility in AI-powered search and chat tools (e.g., ChatGPT, Google AI Overviews, Perplexity), and how to optimize press/content strategy for AI answer engines (AEO/GEO)

What Orveon Offers You

You are a creator of Orveon’s success and your own. This is a rare opportunity to share your voice, accelerate your career, driveinnovationandfosteringgrowth.We’reahuman sizedcompany so your work will havea big impacton the organization. We invest in the well-being of ourOrveoners– both personally and professionally and provide tailoredbenefits to support all of you, such as:

• “Hybrid First” Model – 3 days per week in office, balancing virtual and face‑to‑face interactions.


• “Work From Anywhere” – Freedom to work six (6) weeks annually from the location of your choice.


• Complimentary Products – Free and discounted products on new releases and fan‑favorites.


• Professional Development –Exposure tosenior leadership, learning and development programs, and career advancement opportunities.


• Community Engagement – Volunteer opportunities in thecommunities in which we live and work.

Pay Transparency

One of our values is StarkHonestyand the followingrepresentsa good faith estimate of the compensation range for this position.

At Orveon Global, we carefully consider a wide range of non-discriminatory factors whendeterminingsalary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.

The pay range for this position is $140,000-175,000 s upplementedwith all the amazingbenefits above for full-time employees!

Opportunities and Accommodations - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page. https://www.orveonglobal.com/career

Equal Opportunities and Accommodations

Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. We strive to build and nurture a culture where a focus on diversity, equity,and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a collective, unifies our shared commitment to “changing beauty for the better”.Therefore, all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legallyprotected grounds. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a more robust and creative work environment.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.