Director, HCP Omnichannel Marketing & Growth

Abbott Laboratories

Alameda (CA)

On-site

USD 172,000 - 344,000

Full time

8 days ago

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Benefits offered by this job

Free medical coverage

Strong retirement plan

Tuition reimbursement

Education benefits

Global company culture

Job summary

Abbott Diabetes Care is seeking a transformational Director of HCP Omnichannel Marketing to lead the next evolution of healthcare professional engagement for the Libre portfolio. Reporting to the Head of Marketing, North America, this leader will own the strategy and performance of omnichannel engagement across paid media, CRM, web, and digital activation.

The ideal candidate brings deep expertise in omnichannel marketing, customer engagement, digital transformation, and commercial execution,

Qualifications

Bachelor’s degree in Marketing, Business, or related field.
12+ years of marketing experience with progressive leadership responsibility.
Deep expertise in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy.
Proven success leading digital transformation and commercial growth initiatives.
Experience managing significant media investments and engagement programs.
Strong analytical, strategic, and cross-functional leadership skills.
Demonstrated ability to build teams and drive organizational change.

Responsibilities

Lead HCP Omnichannel Strategy across paid, owned, and earned channels.
Drive HCP Demand Generation & Media strategy, planning, and optimization.
Own CRM, Engagement & Web Strategy, including segmentation and personalization.
Lead Organizational Transformation and build a high-performing omnichannel marketing team.