Marketing Manager, HCP Omnichannel

Abbott; Alameda (CA); On-site; USD 149,000 - 297,000; Full time

Job summary

Abbott Diabetes Care in Alameda, CA, seeks a Digital Operations Manager to lead and optimize HCP digital marketing across paid media, email/CRM, web, SMS, and LMS. This onsite role partners with Brand, Commercial, and IT to align digital investments with product priorities and regulatory requirements.

The candidate will manage a four-person digital team, drive omnichannel programs, and deliver measurable performance while ensuring compliance and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
• 8+ years of progressive digital marketing and operations experience.
• Experience leading large-scale programs with substantial budgets.
• Expertise across paid media, email/CRM, web, SMS, and LMS.
• Strong analytical, PM, and communication skills.
• Proven ability to manage agencies and cross-functional partners.

Responsibilities

• Lead development and execution of HCP omnichannel marketing strategies.
• Align digital investments with business objectives with cross-functional teams.
• Design omnichannel programs delivering coordinated experiences across touchpoints.
• Drive audience targeting, segmentation, and activation.
• Identify digital opportunities and best practices to improve performance.
• Oversee end-to-end campaigns across owned and paid channels, including compliance and measurement.

Skills

Digital marketing

Omnichannel

Marketing operations

Analytics

Project management

People leadership

Stakeholder management

Education

Bachelor's degree in Marketing or related

Tools

CRM platforms

Marketing automation

Web analytics

Learning management systems

Ad tech platforms

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to :

• Career development with an international company where you can grow the career you dream of.


• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.


• An excellent retirement savings plan with a high employer contribution


• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.


• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.


• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Join us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active, fulfilling lives. We’re focused on helping people manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions.

We are seeking a highly motivated and experienced Digital Operations Manager to lead the execution and optimization of healthcare professional (HCP) digital marketing for the Libre Continuous Glucose Monitoring (CGM) portfolio. This role is responsible for overseeing the digital ecosystem that engages healthcare professionals across multiple channels, including paid media, email/CRM, web, SMS, and professional learning platforms.

This is an onsite opportunity based out of Alameda, CA.

What You’ll Work On

Strategic Digital Leadership

• Lead the development and execution of HCP omnichannel marketing strategies across paid media, email CRM, web, SMS, social, and professional education channels.


• Partner with Brand, Commercial, and Cross-Functional teams to align digital investments with business objectives and product priorities.


• Design omnichannel \"surround sound\" marketing programs that deliver coordinated and personalized customer experiences across touchpoints.


• Drive strategic audience targeting, segmentation, and activation approaches to maximize engagement and business impact.


• Identify emerging digital opportunities, technologies, and best practices to continuously improve performance.

Digital Operations & Channel Management

• Oversee the team who manages end-to-end execution of HCP digital campaigns across all owned and paid digital channels, including media, email, SMS, web, and professional learning portal.


• Ensure operational excellence in campaign planning, workflow management, compliance review, deployment, optimization, and measurement.

Budget & Performance Management

• Establish KPIs, dashboards, and performance reporting to evaluate channel effectiveness and inform future investment decisions.


• Leverage analytics and insights to optimize customer journeys, channel mix, audience strategies, and campaign performance.


• Identify efficiencies and opportunities to enhance marketing effectiveness while maintaining fiscal discipline.

Leadership & Collaboration

• Lead, develop, and mentor a team of four digital marketing professionals and foster a culture of accountability, collaboration, innovation, and continuous learning.


• Manage agency and contractor relationships to extend team capabilities and deliver business objectives.


• Collaborating with Analytics, IT, Privacy, Regulatory, Legal, and Medical Affairs partners to ensure compliant and effective execution

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.


• 8+ years of progressive experience in digital marketing, marketing operations, omnichannel marketing, or related disciplines.


• Proven success leading large-scale digital marketing programs with significant budget responsibility.


• Deep expertise across multiple digital channels, including :


• Paid media


• Email/CRM marketing


• Website management and optimization


• SMS marketing


• Marketing automation platforms


• Educational and learning management platforms


• Experience developing audience targeting and segmentation strategies that drive measurable business outcomes.


• Demonstrated success managing agencies, external partners, and cross-functional stakeholder relationships.


• Experience leading and developing high-performing teams.


• Strong analytical, project management, and communication skills.

Preferred Qualifications

• Experience marketing to healthcare professionals within medical devices, diagnostics, pharmaceuticals, or healthcare.


• Knowledge of omnichannel engagement strategies and customer journey orchestration.


• Familiarity with marketing technology platforms, CRM systems, analytics tools, and digital measurement frameworks.


• Experience operating in a highly regulated environment.

The base pay for this position is $148,700.00 – $297,300.00. In specific locations, the pay range may vary from the range posted.