Sr. Consumer Marketing Director - Diabetes Care

Thornton Tomasetti; Alameda (CA); Hybride; USD 197 000 - 395 000; Plein temps

Résumé du poste

Abbott Diabetes Care in Alameda is seeking a Head of Consumer Marketing to lead all direct-to-consumer and customer engagement marketing across digital, CRM, influencer, and traditional channels in the U.S. You will set brand objectives, strategies, and tactical plans to deliver financial commitments and growth.

You will build a top-tier team, guide market research, optimize media investments, and ensure data-driven decisions to maximize ROI.

Qualifications

• BS or BA required; MBA strongly preferred due to business complexity and P&L responsibility.
• 10+ years in brand management in healthcare or consumer packaged goods marketing.
• Proven ability to develop and execute complex strategic business plans with strong financial and budget management.
• Excellent interpersonal skills, collaboration, and presentation abilities.

Responsabilités

• Lead DTC consumer and engagement marketing for Abbott Diabetes Care in the U.S.
• Develop brand objectives, strategies, and tactical plans to deliver financial commitments.
• Oversee digital media, CRM, influencer marketing, and cross-channel campaigns.
• Build and mentor a high-performance team and manage budgets.
• Lead market research to identify trends and opportunities and translate into action.

Connaissances

Leadership

Strategic thinking

Stakeholder management

Analytical skills

Communication

Formation

BS/BA required

MBA preferred

Description du poste

Abbott Diabetes Care in Alameda is seeking a Head of Consumer Marketing to lead all direct-to-consumer and customer engagement marketing across digital, CRM, influencer, and traditional channels in the U.S. You will set brand objectives, strategies, and tactical plans to deliver financial commitments and growth.

You will build a top-tier team, guide market research, optimize media investments, and ensure data-driven decisions to maximize ROI.