Director, HCP Omnichannel Marketing & Growth
Thornton Tomasetti
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Job summary
Abbott Diabetes Care is seeking a transformational Director of HCP Omnichannel Marketing to lead the evolution of healthcare professional engagement for the Libre portfolio. Reporting to the Head of Marketing, North America, the leader will own the strategy and performance across paid media, CRM, web, and digital activation.
The ideal candidate is a strategic, data-driven leader with deep omnichannel experience, digital transformation track record, and the ability to drive cross-functional
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- 12+ years of marketing experience with progressive leadership responsibility.
- Deep expertise in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy.
- Proven success leading digital transformation and commercial growth initiatives.
Responsibilities
- Lead HCP omnichannel strategy across paid, owned, and earned channels.
- Drive HCP demand generation & media strategy, planning, and optimization.
- Own CRM, engagement & web strategy, design customer lifecycles and personalization.
- Lead organizational transformation and build a high-performing omnichannel team.
Skills
Education
Tools
Job description
Abbott Diabetes Care is seeking a transformational Director of HCP Omnichannel Marketing to lead the evolution of healthcare professional engagement for the Libre portfolio. Reporting to the Head of Marketing, North America, the leader will own the strategy and performance across paid media, CRM, web, and digital activation.
The ideal candidate is a strategic, data-driven leader with deep omnichannel experience, digital transformation track record, and the ability to drive cross-functional
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