Remote Director, HCP Marketing & Omnichannel

Otsuka America Pharmaceutical Inc.; San Juan (PR); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Prescription drug coverage

Life insurance

Disability insurance

401(k) match

Tuition reimbursement

Student loan assistance

Paid holidays

Paid leave programs

Flexible time off

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director of HCP Marketing to develop and execute a comprehensive engagement strategy for HCPs across Centanafadine, AAD, and MDD/PTSD.

The role requires cross-functional leadership with sales, medical affairs, and commercial operations to ensure alignment with short- and long-term objectives. You will lead omnichannel and non-personal promotion efforts, develop field enablement tools, and oversee KOL programs and congress presence.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• 8+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement.
• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred.
• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs.
• Omnichannel marketing expertise, including digital and traditional HCP engagement tactics.
• Strong analytical skills, with the ability to leverage data and insights to refine marketing execution.
• Demonstrated ability to plan and manage large investments and marketing budgets to optimize ROI.
• Excellent collaboration and communication skills, with experience working in cross-functional teams.
• Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives.
• Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders.

Responsibilities

• HCP Marketing Strategy & Execution: Develop and execute an HCP engagement strategy, ensuring alignment with brand objectives and competitive positioning.
• Omnichannel & Non-Personal Promotion (NPP): Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.
• HCP Engagement & Field Enablement: Develop promotional tools, messaging, and training resources to empower the field sales team and optimize HCP engagement.
• KOL Engagement & Speaker Programs: Partner with medical and sales teams to identify and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence.
• Market Insights & Competitive Intelligence: Utilize market research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.
• Brand Positioning & Messaging: Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.
• Market Access Pull Through: Create market access pull through strategies, including reimbursement support, patient access programs, and formulary positioning.
• Cross-Functional Leadership: Collaborate with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.
• Performance Measurement & Optimization: Establish and track KPIs to assess HCP marketing effectiveness and optimize promotional investments.
• Budget & Resource Management: Oversee marketing budgets, ensuring efficient allocation of resources and maximizing ROI.

Skills

HCP marketing engagement

Omnichannel marketing

Budget management

Cross-functional collaboration

KOL engagement

Vendor management

Education

Bachelor’s degree in Business/Marketing or related field

MBA preferred

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director of HCP Marketing to develop and execute a comprehensive engagement strategy for HCPs across Centanafadine, AAD, and MDD/PTSD.

The role requires cross-functional leadership with sales, medical affairs, and commercial operations to ensure alignment with short- and long-term objectives. You will lead omnichannel and non-personal promotion efforts, develop field enablement tools, and oversee KOL programs and congress presence.