Director, GTM Strategy & Analytics

RiseMe; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Articulate Global, LLC is seeking a Director of GTM Strategy, Planning & Analytics to translate company strategy into actionable go-to-market plans, measure performance, and govern data foundations supporting decision-making across Marketing, Sales, CS, and Channel.

The role leads an integrated function spanning GTM strategy, forecasting, analytics, data governance, and compensation analytics, driving an end-to-end GTM planning system and executive insights for strategic decisions.

Qualifications

• 12+ years in GTM strategy or related fields, preferably within B2B SaaS.
• 5+ years of people leadership experience.
• Proven experience leading GTM planning, forecasting, target setting, capacity planning, and performance management.
• Strong understanding of GTM analytics, SaaS metrics, customer lifecycle performance, and executive decision support.
• Experience with GTM data strategy, metric governance, data definitions, and data ecosystems.
• Experience with compensation strategy, quota planning, incentive design, compensation analytics.
• Demonstrated ability to structure ambiguous problems and translate into actionable recommendations.
• Strong systems thinking and understanding of dependencies across CRM, data warehouse, BI, planning, and GTM execution environments.
• Ability to influence senior stakeholders across Sales, Marketing, CS, Finance, Data, IT.

Responsibilities

• Lead end-to-end GTM planning system, including annual and quarterly planning, forecasting, target setting, capacity planning, and performance management.
• Translate growth objectives into aligned GTM targets, resource plans, and execution strategies.
• Establish and improve GTM operating rhythms and performance-management processes.
• Develop scalable planning frameworks, governance models, and operating standards.
• Evaluate strategic tradeoffs across GTM investments and advise on capacity and coverage.
• Partner with Finance and GTM leadership on scenario planning and resource allocation.

Skills

GTM strategy

Forecasting

Analytics

Leadership

Cross-functional collaboration

SaaS

Budget & resource planning

Education

Bachelor's degree or equivalent practical experience

Job description

Articulate Global, LLC is seeking a Director of GTM Strategy, Planning & Analytics to translate company strategy into actionable go-to-market plans, measure performance, and govern data foundations supporting decision-making across Marketing, Sales, CS, and Channel.

The role leads an integrated function spanning GTM strategy, forecasting, analytics, data governance, and compensation analytics, driving an end-to-end GTM planning system and executive insights for strategic decisions.