Industry Product Marketing Manager — AI-Driven GTM

Salesforce; Seattle (WA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking an experienced Industry Product Marketing Manager to lead go-to-market strategy for Industry Cloud products. You will shape positioning, messaging, and narratives, leveraging an AI toolkit to scale content, demos, and enablement materials across global markets.

You’ll collaborate with product GMs, field teams, and sales to orchestrate launches, events, and customer stories that demonstrate how AI can augment marketing and drive customer success in complex industries.

Qualifications

• 5+ years of product marketing or related SaaS experience.
• Ability to translate market needs into product positioning and GTM strategy.
• Experience launching products globally and scaling them.

Responsibilities

• Set vision and industry narrative to drive awareness and adoption.
• Translate market needs into product positioning and messaging.
• Lead GTM strategy and AI-enabled launch execution across teams.
• Collaborate with sales, product, and events to scale content and programs.

Skills

Product marketing

SaaS experience

AI tools

Cross-functional collaboration

Executive storytelling

Stakeholder influence

Tools

Gemini

NotebookLM

Claude

WriterAI

Slackbot

Agentforce

Job description

Salesforce is seeking an experienced Industry Product Marketing Manager to lead go-to-market strategy for Industry Cloud products. You will shape positioning, messaging, and narratives, leveraging an AI toolkit to scale content, demos, and enablement materials across global markets.

You’ll collaborate with product GMs, field teams, and sales to orchestrate launches, events, and customer stories that demonstrate how AI can augment marketing and drive customer success in complex industries.