Director, GTM - AI-Powered Media Solutions

WPP; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Job summary

WPP is seeking a Director of GTM for WPP Open to lead the go-to-market for media products, shaping positioning, messaging and launches. You will partner with Product, Solutions Engineering and Marketing to ensure cohesive market knowledge and strong client outcomes.

As AI, data, and technology transform media, you will articulate compelling value stories, align cross-functional teams and drive commercial opportunities across AdTech and MarTech landscapes.

Qualifications

• Experience shaping marketing strategies, positioning and messaging for products or technology solutions.
• Knowledge of the marketing and advertising technology landscape, including data, activation and measurement.
• Experience working with enterprise advertisers, publishers, agencies or technology providers.

Responsibilities

• Shape the go-to-market strategy for WPP Open media products, features and applications.
• Build product positioning, messaging, storytelling and competitive differentiation.
• Partner and lead product launches, aligning teams around the go-to-market process and shared objectives.
• Create thought leadership, pitch materials, sales tools and client-facing content.
• Partner with Product Management, Solutions Engineering, Business Development and Marketing to build product and market knowledge.
• Translate client and prospect needs into relevant use cases, value propositions and product stories.
• Use customer, market and competitor insight to inform product strategy and commercial opportunities.
• Develop strategies that position WPP Open across the AdTech and MarTech landscape.
• Work with Communications, Demand Generation, Design, Content, Media and Events to activate go-to-market plans and measure their impact.
• Represent WPP Open in client conversations, pitches, industry events and thought leadership opportunities.
• Champion the voice of the customer and help refine the WPP Data and Technology Solutions product vision.

Skills

Go-to-market

Product marketing

AdTech knowledge

Storytelling

Sales enablement

Job description

WPP is seeking a Director of GTM for WPP Open to lead the go-to-market for media products, shaping positioning, messaging and launches. You will partner with Product, Solutions Engineering and Marketing to ensure cohesive market knowledge and strong client outcomes.

As AI, data, and technology transform media, you will articulate compelling value stories, align cross-functional teams and drive commercial opportunities across AdTech and MarTech landscapes.