Director, Growth Analytics & Experimentation

iFit; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

iFIT is seeking a Director, Digital Analytics Experimentation to own the numbers behind our direct-to-consumer business on nordictrack.com. This global role covers analytics, reporting, forecasting and experimentation with a focus on subscription growth and customer journey.

You will lead analytics, forecasting and experimentation, shaping the nordictrack.com experience and driving AI‑driven personalization.

Qualifications

• Own KPI definitions and data integrity across analytics, reporting, forecasting and experimentation.
• Diagnose performance changes and provide evidence-based recommendations.
• Map customer journey and identify drivers of conversion and blockers.

Responsibilities

• Lead daily/weekly/monthly performance reporting and dashboards for DTC business.
• Build and maintain the full PL forecast for DTC, including revenue, margin and spend.
• Model scenarios (promotions, media shifts, pricing) with documented assumptions.
• Run end-to-end experimentation programs from hypothesis to decision, prioritizing tests to lift conversion.
• Explain variances vs plan and prior year with executive summaries.

Skills

Analytics leadership

Experimentation & CRO

Forecasting & budgeting

LTV & subscription analytics

Tools

Web analytics tools

Excel/Modeling

Job description

iFIT is seeking a Director, Digital Analytics Experimentation to own the numbers behind our direct-to-consumer business on nordictrack.com. This global role covers analytics, reporting, forecasting and experimentation with a focus on subscription growth and customer journey.

You will lead analytics, forecasting and experimentation, shaping the nordictrack.com experience and driving AI‑driven personalization.