Director, Digital Analytics & Experimentation

iFit; United States; Remoto; USD 150.000 - 210.000; Tempo integral

Resumo da vaga

iFIT is seeking a Director, Digital Analytics Experimentation to own the numbers behind our direct-to-consumer business on nordictrack.com. This global role covers analytics, reporting, forecasting and experimentation with a focus on subscription growth and customer journey.

You will lead analytics, forecasting and experimentation, shaping the nordictrack.com experience and driving AI‑driven personalization.

Qualificações

• Own KPI definitions and data integrity across analytics, reporting, forecasting and experimentation.
• Diagnose performance changes and provide evidence-based recommendations.
• Map customer journey and identify drivers of conversion and blockers.

Responsabilidades

• Lead daily/weekly/monthly performance reporting and dashboards for DTC business.
• Build and maintain the full PL forecast for DTC, including revenue, margin and spend.
• Model scenarios (promotions, media shifts, pricing) with documented assumptions.
• Run end-to-end experimentation programs from hypothesis to decision, prioritizing tests to lift conversion.
• Explain variances vs plan and prior year with executive summaries.

Conhecimentos

Analytics leadership

Experimentation & CRO

Forecasting & budgeting

LTV & subscription analytics

Ferramentas

Web analytics tools

Excel/Modeling

Descrição da vaga

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

We’re hiring a Director, Digital Analytics Experimentation to own the numbers behind our direct-to-consumer business on nordictrack.com. This is a global role spanning analytics, reporting, forecasting and experimentation, with subscription growth and the customer journey at the center. Leaders across the company make spending, pricing and merchandising decisions on your numbers.

Why join iFIT and NordicTrack

Connected fitness is a growing category at the center of health and wellness, and iFIT and NordicTrack are right in it. We sell more than equipment: the iFIT membership keeps customers training, so every conversion, test and forecast is a lifetime-value decision, not a one-time sale.

As our Director, you’ll be the person leadership turns to for what’s working, what’s next and what it’s worth, with a direct line to the executives making the calls. You’ll shape the nordictrack.com experience, grow customer lifetime value, and help us move to a new AI‑driven personalization platform.

What you’ll do

The role splits roughly evenly across three areas, and you own the integrity of all three.

Analytics and data

• Pull and validate data from web analytics, order, media and finance sources, and keep documented KPI definitions as one source of truth.
• Diagnose performance changes by traffic source, product and funnel step, and make recommendations supported by quantified evidence.
• Track, analyze and report on our subscription economics, including customer lifetime value (LTV) and the annual iFIT subscription attach rate, and show what moves them.
• Map the customer journey from first visit through purchase and subscription, find what drives conversion and what blocks it, and tell us where to optimize first.

Reporting and forecasting

• Own the daily, weekly and monthly performance reporting and the dashboards behind it, including LTV and subscription attach.
• Prepare executive‑ready summaries of results versus plan and prior year, with the drivers behind each variance.
• Build and maintain the full PL forecast for the DTC business, from traffic, conversion and subscription attach through revenue, margin and marketing spend, including media mix.
• Reconcile forecasts to actuals and finance, explain every variance, refresh the outlook regularly, and model scenarios (promotions, media shifts, pricing) with the assumptions written down.

Experimentation and CRO

• Run the testing program end to end, from hypothesis and design to QA, readout and decision, and prioritize tests by their potential to lift conversion.
• Report test results with the correct statist