Director, Global Media Process & Customer Engagement

McDonald's Corporation; Chicago (IL); On-site; USD 178,000 - 223,000; Full time

Benefits offered by this job

Bonus eligible

Long-term incentive

Benefits eligible

Health insurance

Job summary

McDonald's Corporation in Chicago, IL is seeking a Senior Manager to design end-to-end media processes across paid, owned and earned channels, aligning with CRM, loyalty and content strategies.

You will define governance, RACI, and investment workflows, partner with global and market teams, and drive faster, higher-quality media activation across markets. Reporting to the Future of Marketing lead, you will shape how marketing capabilities evolve and measure impact.

Qualifications

• Significant experience designing media planning and buying processes within large, multi-market organizations.
• Demonstrated experience in media strategy and planning process and tools including scenario modeling.
• Deep understanding of how paid, owned, and earned media channels are managed across global and local teams.

Responsibilities

• Design end-to-end media process workflows within the customer engagement ecosystem, spanning planning, briefing, execution, and performance review.
• Define RACI frameworks for media-related decision rights across global, market, agency, and technology partners.
• Document current state process gaps & inefficiencies to inform redesign of media planning and investment workflows.
• Establish governance standards for media process execution, including approval flows, investment thresholds, and agency collaboration models.
• Partner with Media, Martech, CRM, and Loyalty teams to ensure media process designs are integrated with broader customer engagement workflows.
• Identify opportunities to reduce process friction and improve speed and quality of media activation across markets.
• Collaborate with the Customer Engagement Tower Lead and other PSD leads to ensure cohesive process design across the engagement stack.
• Partner with Content leads to ensure process design links media activation with content creation.

Skills

Media process design

Ad tech & audience planning

Media strategy & planning

CRM & loyalty integration

Governance models & RACI

Cross-functional collaboration

Agency relationships

Job description

McDonald's Corporation in Chicago, IL is seeking a Senior Manager to design end-to-end media processes across paid, owned and earned channels, aligning with CRM, loyalty and content strategies.

You will define governance, RACI, and investment workflows, partner with global and market teams, and drive faster, higher-quality media activation across markets. Reporting to the Future of Marketing lead, you will shape how marketing capabilities evolve and measure impact.