Director, Customer Engagement: Media Process

McDonald's Corporation; Chicago (IL); On-site; USD 178,000 - 223,000; Full time

Benefits offered by this job

Bonus eligible

Long-term incentive

Benefits eligible

Health insurance

Job summary

McDonald's Corporation in Chicago, IL is seeking a Senior Manager to design end-to-end media processes across paid, owned and earned channels, aligning with CRM, loyalty and content strategies.

You will define governance, RACI, and investment workflows, partner with global and market teams, and drive faster, higher-quality media activation across markets. Reporting to the Future of Marketing lead, you will shape how marketing capabilities evolve and measure impact.

Qualifications

• Significant experience designing media planning and buying processes within large, multi-market organizations.
• Demonstrated experience in media strategy and planning process and tools including scenario modeling.
• Deep understanding of how paid, owned, and earned media channels are managed across global and local teams.

Responsibilities

• Design end-to-end media process workflows within the customer engagement ecosystem, spanning planning, briefing, execution, and performance review.
• Define RACI frameworks for media-related decision rights across global, market, agency, and technology partners.
• Document current state process gaps & inefficiencies to inform redesign of media planning and investment workflows.
• Establish governance standards for media process execution, including approval flows, investment thresholds, and agency collaboration models.
• Partner with Media, Martech, CRM, and Loyalty teams to ensure media process designs are integrated with broader customer engagement workflows.
• Identify opportunities to reduce process friction and improve speed and quality of media activation across markets.
• Collaborate with the Customer Engagement Tower Lead and other PSD leads to ensure cohesive process design across the engagement stack.
• Partner with Content leads to ensure process design links media activation with content creation.

Skills

Media process design

Ad tech & audience planning

Media strategy & planning

CRM & loyalty integration

Governance models & RACI

Cross-functional collaboration

Agency relationships

Job description

Company Description:

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range ofoutstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Department Overview

McDonald's is evolving its global marketing model to be more connected, efficient, and effective. As part of this effort, McDonald's is establishing a Future of Marketing team to define how marketing capabilities, processes, and ways of working will evolve over time. The team will help the business better leverage scale, improve consistency across markets, strengthen the overall effectiveness of marketing investments, and drive media process efficiencies.

Reporting to the Customer Engagement Tower Lead, the Future of Marketing: PSD – Customer Engagement: Media Process will define the future-state process design, RACI, and operating model for how McDonald's plans, executes, and governs paid media activity across its customer engagement ecosystem.

The role requires strong knowledge of media planning and buying processes and tools across paid, owned, and earned channels, with a particular emphasis on how media intersects with the digital ecosystem, loyalty, creators and CRM programs & platforms.

Duties

• Design end-to-end media process workflows within the customer engagement ecosystem, spanning planning, briefing, execution, and performance review.
• Define RACI frameworks for media-related decision rights across global, market, agency, and technology partners.
• Document current state process gaps & inefficiencies to inform redesign media planning and investment workflows that enable consistency, speed, and alignment with broader marketing objectives.
• Establish governance standards for media process execution, including approval flows, investment thresholds, and agency collaboration models.
• Partner with Media, Martech, CRM, and Loyalty teams to ensure media process designs are integrated with broader customer engagement workflows.
• Identify opportunities to reduce process friction and improve the speed and quality of media activation across markets.
• Collaborate with the Customer Engagement Tower Lead and other PSD leads to ensure cohesive process design across the engagement stack.
• Partner with Content leads to ensure process design links media activation with content creation, to enable effective asset deployment.
• Support development of change enablement materials to communicate new media process standards to market teams.
• Partner with the Org Activation team to define the future-state skills and capabilities for marketers and support the development of associated training.
• Partner with the FoM Data & Insights lead and EDAA team members on future-state media measurement frameworks.

Qualifications

• Significant experience designing media planning and buying processes within large, multi-market marketing organizations, including understanding of ad tech & audience planning
• Demonstrated experience in media strategy and planning process and tools including scenario modeling.
• Deep understanding of how paid, owned, and earned media channels are managed across global and local teams.
• Strong knowledge of how media processes intersect with customer engagement, CRM, loyalty, and mobile marketing.
• Proven ability to design process frameworks, governance models, and RACI structures in cross-functional environments.
• Familiarity with broader media ecosystem, publishers and agency relationships, and market-level execution dynamics.

Compensation

Bonus Eligible: Yes

Long - Term Incentive: Yes

Benefits Eligible: Yes

Salary Range

The expected salary range for this role is$178,121.00 -$222,651.00per year

The above represents the expectedsalaryrange for this job requisition. Ultimately, in determining yourpay, we may also consider your experience, and other job-related factors.

Additional Information:

Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [e-mail]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.