Director, Global Growth Marketing Programs

Island; Cedar Hill (TX); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical, dental, vision benefits from

DTO (Discretionary Time Off)

401K with 4% company match

Paid parental leave

Daily catered lunch at Coppell HQ

Gym access 24/7

Job summary

Island is seeking a Director of Growth Marketing Programs to own and orchestrate Island’s integrated campaign motion across verticals and use cases. This hands-on leadership role collaborates with Paid Programs, Organic Programs, Optimization/CVR, Sales, Product Marketing, RevOps, and ABM to build a repeatable, performance-driven campaign system.

The role leads a cohesive campaign structure focused on pipeline, opportunities, lead quality, and funnel optimization, while driving efficiency

Qualifications

• Approximately 10 years of B2B SaaS marketing experience.
• Proven success running integrated campaigns in sales-led environments.
• Fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
• Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.

Responsibilities

• Develop and launch integrated campaigns by vertical and use case.
• Translate positioning into offers, landing paths, and multi-channel plans.
• Ensure alignment across paid, organic, lifecycle, and web optimization functions.
• Own weekly campaign performance reviews and optimization decisions.
• Collaborate with Sales and RevOps to align on quality definitions and feedback loops.

Skills

B2B SaaS marketing

Intent-based targeting

Personalization

Trigger-based messaging

Predictive analytics

SEO

Paid acquisition

Website optimization

Demand generation

Tools

Marketing tech stack

ABM tools

Job description

Island is seeking a Director of Growth Marketing Programs to own and orchestrate Island’s integrated campaign motion across verticals and use cases. This hands-on leadership role collaborates with Paid Programs, Organic Programs, Optimization/CVR, Sales, Product Marketing, RevOps, and ABM to build a repeatable, performance-driven campaign system.

The role leads a cohesive campaign structure focused on pipeline, opportunities, lead quality, and funnel optimization, while driving efficiency