Global Growth Marketing Leader

Island; Dallas (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Island is seeking a Director of Growth Marketing Programs in Dallas, Texas, responsible for orchestrating integrated marketing campaigns. The role demands approximately 10 years of B2B SaaS marketing expertise, focusing on performance, intent-based targeting, and collaboration across teams. Candidates should have proven success in running integrated campaigns, and fluency in SEO and demand generation is essential. This is a hands-on leadership role that drives campaign strategy and execution across verticals.

Qualifications

• Approximately 10 years of B2B SaaS marketing experience.
• Proven success running integrated campaigns in sales-led acquisition environments.
• Fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
• Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.

Responsibilities

• Develop and launch integrated campaigns by vertical and use case.
• Translate positioning into offers, landing paths, and multi-channel activation plans.
• Own weekly campaign performance reviews and optimization decisions.
• Collaborate with Product Marketing to ensure campaigns reflect differentiated positioning.

Skills

B2B SaaS marketing

Intent-based targeting

SEO

Paid acquisition

Website optimization

Predictive analytics

Job description

Island is seeking a Director of Growth Marketing Programs in Dallas, Texas, responsible for orchestrating integrated marketing campaigns. The role demands approximately 10 years of B2B SaaS marketing expertise, focusing on performance, intent-based targeting, and collaboration across teams. Candidates should have proven success in running integrated campaigns, and fluency in SEO and demand generation is essential. This is a hands-on leadership role that drives campaign strategy and execution across verticals.