Director, Global Growth Marketing

Island; Cedar Hill (TX); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical, dental, vision benefits from

DTO (Discretionary Time Off)

401K with 4% company match

Paid parental leave

Daily catered lunch at Coppell HQ

Gym access 24/7

Job summary

Island is seeking a Director of Growth Marketing Programs to own and orchestrate Island’s integrated campaign motion across verticals and use cases. This hands-on leadership role collaborates with Paid Programs, Organic Programs, Optimization/CVR, Sales, Product Marketing, RevOps, and ABM to build a repeatable, performance-driven campaign system.

The role leads a cohesive campaign structure focused on pipeline, opportunities, lead quality, and funnel optimization, while driving efficiency

Qualifications

• Approximately 10 years of B2B SaaS marketing experience.
• Proven success running integrated campaigns in sales-led environments.
• Fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
• Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.

Responsibilities

• Develop and launch integrated campaigns by vertical and use case.
• Translate positioning into offers, landing paths, and multi-channel plans.
• Ensure alignment across paid, organic, lifecycle, and web optimization functions.
• Own weekly campaign performance reviews and optimization decisions.
• Collaborate with Sales and RevOps to align on quality definitions and feedback loops.

Skills

B2B SaaS marketing

Intent-based targeting

Personalization

Trigger-based messaging

Predictive analytics

SEO

Paid acquisition

Website optimization

Demand generation

Tools

Marketing tech stack

ABM tools

Job description

Island is the ideal environment for enterprise work — security is everywhere without ever getting in the way. Island unifies AI enablement, network access, data protection, identity, and endpoint control into one coherent workspace, giving organizations universal visibility and control while delivering a fast, fluid, beautifully simple experience to users. It's not just a better way to secure work. It's a better way to work.

Backed by Coatue Management, Insight Partners, Sequoia Capital, and others, and trusted by some of the largest enterprises on the planet, Island is redefining what the modern workplace can be.

Recent Awards:

2024 - Chosen as one of LinkedIn's Top Startups of 2024 in Dallas

2025 - Named #6 in the 2025 Dallas 100™ Entrepreneur Awards

2026 - CNBC Disruptor 50 List

Role Summary

The Director, Growth Marketing Programs is the primary owner and orchestrator of Island’s integrated campaign motion. This role is accountable for launching high-performing campaigns and building the operating system that makes campaign execution repeatable across verticals.

This is a hands-on leadership role that collaborates closely with Paid Programs, Organic Programs, Optimization/CVR, Sales, Product Marketing, RevOps, and ABM. This role owns the integrated campaign system and shared campaign framework, while ABM owns named-account strategy, tiered account activation, and high-touch account orchestration.

While channel leaders own always-on execution, this role brings those functions together within a cohesive campaign structure focused on performance outcomes.

Core Outcomes

• Campaign performance measured by pipeline created, opportunities generated, lead quality, and funnel conversion rates.
• A repeatable vertical campaign framework including briefs, targeting, creative systems, launch cadence, and post-mortems.
• A scalable campaign team structure supported by disciplined use of agencies.

Responsibilities

Integrated Campaign Orchestration

• Develop and launch integrated campaigns by vertical and use case.
• Translate positioning into offers, landing paths, and multi-channel activation plans.
• Ensure alignment across paid, organic, lifecycle, and web optimization functions.

Intent-Based Targeting and Vertical Focus

• Embed intent data into campaign planning and account prioritization.
• Develop vertical-specific campaign plays aligned to industry challenges and personas.
• Operationalize trigger-based messaging and predictive insights within campaigns.

Performance Management

• Own weekly campaign performance reviews and optimization decisions.
• Improve key conversion rates across the funnel.
• Drive efficiency metrics such as cost per opportunity and pipeline per dollar.

Cross-Functional Alignment

• Partner with Sales and RevOps to align on quality definitions and feedback loops.
• Collaborate with Product Marketing to ensure campaigns reflect differentiated positioning.

Required Experience

• Approximately 10 years of B2B SaaS marketing experience.
• Proven success running integrated campaigns in sales-led acquisition environments.
• Fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
• Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.

Preferred Experience

• Startup or high-growth environment experience.
• Experience at companies with $150M+ revenue.
• Experience supporting global campaign execution.

What We Offer

• 100% covered medical, dental, and vision benefits for employees starting on day 1, with 85% covered for dependents
• Discretionary Time Off (DTO)
• 401K with 4% company match
• Paid parental leave policies
• Daily catered lunch in our Coppell HQ
• 24/7 access to Cypress Waters gym facilities

Island is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or veteran status.