Director, Global Brand Insights & Health Research
Samsonite International S.A.
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Job summary
Samsonite International S.A in Mansfield, MA, seeks a Director of Consumer Insights & Brand Research to partner with the GMEO and SVP to develop global consumer insights strategy and brand health tracking. You will build global brand research infrastructure, establish measurement standards for health, positioning, sentiment, and market perception, and synthesize insights for strategic recommendations.
You will collaborate with the Data team on brand health analytics and governance, support RMEOs
Job description
Samsonite International S.A in Mansfield, MA, seeks a Director of Consumer Insights & Brand Research to partner with the GMEO and SVP to develop global consumer insights strategy and brand health tracking. You will build global brand research infrastructure, establish measurement standards for health, positioning, sentiment, and market perception, and synthesize insights for strategic recommendations.
You will collaborate with the Data team on brand health analytics and governance, support RMEOs
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