Director, Field & Channel Marketing Ops

OpenKrill; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Upscale, Inc. is seeking a Director of Field & Channel Marketing Operations to lead integrated field and channel programs that drive partner engagement and accelerate revenue.

You will align with go-to-market priorities, and collaborate across Sales, Channel Sales, Enablement, and Marketing to deliver effective campaigns and co-marketing initiatives. The ideal candidate is a strategic, results-oriented marketing leader with strong execution capabilities and B2B technology experience, capable of

Qualifications

• Strategic, results-oriented marketing leader with strong execution capabilities.
• B2B technology experience.
• Proven track record of building field and channel marketing programs.

Responsibilities

• Develop and execute field and channel marketing strategies aligned with corporate go-to-market priorities, revenue objectives, and growth initiatives.
• Partner closely with Channel Sales, Sales, Sales Enablement, and Marketing to drive growth across distributors, national partners, system integrators, resellers, and ecosystem partners.
• Develop and manage strategic partner marketing plans that support demand generation, pipeline development, partner engagement, and revenue growth.
• Lead integrated demand-generation campaigns across digital, email, webinars, social media, content, and events.
• Develop, manage, and optimize Marketing Development Fund (MDF) programs and partner co-marketing initiatives, with clear performance objectives and ROI measurement.
• Lead MultiTech's participation in strategic partner events, trade shows, conferences, webinars, and industry programs.
• Develop and adapt marketing assets, sales enablement materials, campaign resources, and co-branded content to support partner selling activities.
• Ensure partners have timely access to current messaging, positioning, product information, campaigns, and sales resources.
• Manage partner communications and engagement programs, including newsletters, campaign updates, and ongoing partner outreach.
• Establish and track key performance indicators, including lead generation, pipeline contribution, partner engagement, campaign ROI, MDF effectiveness, and channel-sourced revenue.
• Analyze marketing performance and provide actionable insights and regular reporting to Sales and Marketing leadership.
• Continuously evaluate program effectiveness and recommend improvements to increase partner productivity, marketing efficiency, pipeline, and revenue contribution.

Job description

Upscale, Inc. is seeking a Director of Field & Channel Marketing Operations to lead integrated field and channel programs that drive partner engagement and accelerate revenue.

You will align with go-to-market priorities, and collaborate across Sales, Channel Sales, Enablement, and Marketing to deliver effective campaigns and co-marketing initiatives. The ideal candidate is a strategic, results-oriented marketing leader with strong execution capabilities and B2B technology experience, capable of