Director, Field & Channel Marketing Ops

Upscale, Inc.; United States; À distance; USD 241 000 - 272 000; Plein temps

Résumé du poste

Upscale, Inc. is seeking a Director of Field & Channel Marketing Operations to develop and execute integrated marketing strategies that boost customer and partner engagement, strengthen partner relationships, and accelerate channel revenue.

The ideal candidate is a strategic, results-oriented marketing leader with strong execution capabilities, B2B technology experience, and a proven track record in field and channel marketing programs.

Qualifications

• Strategic, results-oriented marketing leader with strong execution capabilities.
• Experience building field and channel marketing programs.
• B2B technology experience and ability to drive partner engagement.

Responsabilités

• Develop and execute field and channel marketing strategies aligned with revenue objectives.
• Partner with Channel Sales, Sales Enablement, and Marketing to drive growth with distributors and partners.
• Develop and manage partner marketing plans to support demand generation and revenue growth.
• Lead integrated demand-generation campaigns across digital, email, webinars, social media, content, and events.
• Manage MDF programs and co-marketing initiatives with measurable ROI.
• Represent Marketing in partner events, trade shows, and industry programs.
• Create assets and sales resources to support partner selling activities.
• Ensure timely access to messaging, product information, and campaigns for partners.
• Track KPIs like lead generation, pipeline, and channel-sourced revenue.

Connaissances

Strategic marketing

Field marketing

Channel marketing

B2B technology experience

Execution capability

Description du poste

Upscale, Inc. is seeking a Director of Field & Channel Marketing Operations to develop and execute integrated marketing strategies that boost customer and partner engagement, strengthen partner relationships, and accelerate channel revenue.

The ideal candidate is a strategic, results-oriented marketing leader with strong execution capabilities, B2B technology experience, and a proven track record in field and channel marketing programs.