16316-Associate Director, Growth Analytics

Omnicom Media; Michigan; On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Paid family benefits

Job summary

Omnicom Media is seeking a senior analytics professional to lead data-driven insights for client campaigns. You will translate complex analyses into clear narratives, present findings to executives, and influence decision making.

The role emphasizes leadership, cross-functional collaboration, and ongoing mentorship of junior staff. The position requires 5-7 years of analytics experience in advertising or related fields, a university degree, and strong communication skills.

Qualifications

• 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Demonstrated knowledge in audience-based marketing and data-driven advertising.
• Problem-solving and analytical thinking to translate data into actionable insights.

Responsibilities

• Build deep understanding of client strategic issues and competitive position.
• Develop actionable insights and narratives from analytics efforts.
• Present reports and POVs to clients regularly via phone and in person.
• Mentor and train analysts and managers to grow capabilities.
• Collaborate with planning and investment teams on budgets and optimization.

Skills

Marketing analytics

Leadership

Client relationship management

Presentation skills

Training/mentoring

Education

University degree

Job description

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. Responsibilities External facing responsibilities: Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position. Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques. Participate in the measurement plan development and execution. Ensure timely follow through on all scheduled and ad hoc deliverables. Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques. Recommend and implement research that will aid in the consumer insight gathering and strategic process. Identify opportunities to continuously improve processes. Lead, mentor and train analysts and managers. Present reports, POVs and other materials to clients on a regular basis over the phone and in person. Contribute to the consumer segmentation and audience identification/exploration processes. Design tests to measure the incremental impact of media on business outcomes. Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help. Internal facing responsibilities: Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help. Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. Keep in front of industry trends and developments by conducting research and engaging in training. Required Skills Industry Knowledge in marketing analytics and data Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. Demonstrated knowledge in audience-based marketing and data-driven advertising Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. Proven leadership ability and strong, impactful client relationship experience Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing) Comfortable working in ambiguous situations Education and Experience A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency-side media campaign planning and execution process is desirable, but not required Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. 110,000.00 - 120,000.00

Agency

Omnicom Media

Job Function

Strategy and Planning

Job Subfunction

Research and Insights

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. Responsibilities External facing responsibilities: Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position. Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques. Participate in the measurement plan development and execution. Ensure timely follow through on all scheduled and ad hoc deliverables. Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques. Recommend and implement research that will aid in the consumer insight gathering and strategic process. Identify opportunities to continuously improve processes. Lead, mentor and train analysts and managers. Present reports, POVs and other materials to clients on a regular basis over the phone and in person. Contribute to the consumer segmentation and audience identification/exploration processes. Design tests to measure the incremental impact of media on business outcomes. Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help. Internal facing responsibilities: Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help. Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. Keep in front of industry trends and developments by conducting research and engaging in training. Required Skills Industry Knowledge in marketing analytics and data Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. Demonstrated knowledge in audience-based marketing and data-driven advertising Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. Proven leadership ability and strong, impactful client relationship experience Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing) Comfortable working in ambiguous situations Education and Experience A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency-side media campaign planning and execution process is desirable, but not required Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. 110,000.00 - 120,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.,

110,000.00 - 135,000.00