Director, Integrated Media Planning - B2B

OMD; New York (NY); On-site; USD 150,000 - 160,000; Full time

Job summary

OMD is seeking a Director of Integrated Media Planning to lead multi-channel, full-funnel campaigns for a top global B2B brand. You will guide social, content, data, mobile and evolving channels, partnering with OMD and client teams to deliver breakthrough ideas and measurable results.

The role requires strategic thinking, leadership and a passion for emerging technology and culture. This senior position emphasizes collaboration, innovative thinking, and advancing a holistic channel approach

Qualifications

• Graduate of a four-year college or university.
• 10+ years of integrated media planning experience.
• B2B experience.
• Audience strategist.
• Content and media partnership expertise.
• Track record of handling big client ambitions.
• Ability to create and execute a holistic channel approach to planning.
• Experience collaborating with media owners, agency business units and creative agency partners.
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent.
• Advanced knowledge of media fundamentals and an ability to educate at all levels.
• $150,000 - $160,000.

Responsibilities

• Collaborative Partnership – embraces and drives the oneOMD approach by building partnerships with others on behalf of our clients.
• Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
• Hunger for Innovation – our clients want and have access to truly never-been-done-before opportunities. Helps determine the right ones and brings them to life in impactful ways.
• Relationship Building – practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients.
• Inspiring Leadership – challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Skills

Leadership

Strategic thinking

Audience strategist

B2B experience

Media planning

Team management

Relationship building

Creative thinking

Industry knowledge

Education

Bachelor's degree

Job description

Job Description

The Director, Integrated Media Planning is one of the most exciting and impactful roles within our organization. This leader will oversee integrated planning for a top 20 global B2B brand at the forefront of AI innovation, driving what's next in the category. Leading multi-million-dollar, full-funnel campaigns in partnership with OMD and global client teams, the Director brings the agency's vision to life through strategic thinking, thought leadership, and breakthrough ideas. With a passion for emerging technology, media, and culture, they develop integrated solutions across social, content, data, mobile, and other evolving channels to create meaningful brand connections and drive business results. As a key leader, the Director helps keep OMD ahead of client expectations and the competitive landscape.

Agency

Omd

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

The Director, Integrated Media Planning is one of the most exciting and impactful roles within our organization. This leader will oversee integrated planning for a top 20 global B2B brand at the forefront of AI innovation, driving what's next in the category. Leading multi-million-dollar, full-funnel campaigns in partnership with OMD and global client teams, the Director brings the agency's vision to life through strategic thinking, thought leadership, and breakthrough ideas. With a passion for emerging technology, media, and culture, they develop integrated solutions across social, content, data, mobile, and other evolving channels to create meaningful brand connections and drive business results. As a key leader, the Director helps keep OMD ahead of client expectations and the competitive landscape.

• Collaborative Partnership – embraces and drives the oneOMD approach by building partnerships with others on behalf of our clients.
• Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
• Hunger for Innovation – our clients want and have access to truly never-been-done-before opportunities. Helps determine the right ones and brings them to life in impactful ways.
• Relationship Building – practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients.
• Inspiring Leadership – challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Qualifications

• Graduate of a four-year college or university
• 10+ years of integrated media planning experience
• B2B experience
• Audience strategist
• Content and media partnership expertise
• Track record of handling big client ambitions
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• $150,000 - $160,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

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