Director, Enterprise SEO & Web Strategy

Salt; Atlanta (GA); On-site; USD 150,000 - 160,000; Full time

Job summary

Salt is seeking a seasoned SEO leader to drive enterprise, national, and local search strategies across 1,100+ franchise locations and 15 brand sites. You will direct a four-person team and coordinate with brand teams, IT, and operations to boost organic visibility, revenue, traffic, and scalable digital performance across the organization.

You will own governance of the web ecosystem, CRO initiatives, digital measurement, and cross-brand KPI dashboards, leveraging GA4, Looker Studio, and

Qualifications

• 8–10+ years of digital marketing experience focusing on SEO, web operations, and technical strategy.
• 3–5+ years in a direct leadership role managing teams, cross-functional partners, and agency vendors.
• Proven track record managing enterprise-level Local SEO and Google Business Profiles for multi-location networks.
• Hands-on experience with multi-location listings tools and crawl/analysis tools.
• Mastery of GA4, CRO tools, and enterprise visualization platforms (Looker Studio/Power BI/Tableau).
• Strong ability to translate technical SEO metrics into business guidance for executives and franchise owners.

Responsibilities

• Lead national SEO, enterprise search, and local SEO strategies for brand and franchise systems.
• Oversee 1,100+ Google Business Profiles, local map pack rankings, citations, and review platforms.
• Build localized content and landing pages to dominate regional search without cannibalizing main domain authority.
• Drive CRO and UX improvements based on analytics and testing methodologies.
• Govern the website ecosystem across 15 brand sites plus a corporate site and manage external partners.

Skills

SEO leadership

Enterprise SEO

Team leadership

Analytics

GA4

Cross-functional collaboration

Content strategy

Education

Bachelor’s Degree in Marketing or Business

Tools

Yext

SOCi

Webpunch

PulseM

ConsumerFusion

Screaming Frog

GA4

Looker Studio

Power BI

Tableau

Job description

Salt is seeking a seasoned SEO leader to drive enterprise, national, and local search strategies across 1,100+ franchise locations and 15 brand sites. You will direct a four-person team and coordinate with brand teams, IT, and operations to boost organic visibility, revenue, traffic, and scalable digital performance across the organization.

You will own governance of the web ecosystem, CRO initiatives, digital measurement, and cross-brand KPI dashboards, leveraging GA4, Looker Studio, and