Director SEO & Web Operations (Hybrid)

Authority Brands; Seattle (WA); On-site; USD 150,000 - 190,000; Full time

Job summary

Authority Brands is seeking a strategic, data-driven Director of SEO & Web Operations to lead enterprise and franchise SEO across 1,100+ locations and 15 brand sites. You will balance centralized governance with hyper-local growth and optimize digital experiences.

You'll manage a team of four, collaborate with IT, Marketing, and Franchise partners, and drive measurable improvements in organic visibility, revenue, and site performance across the network.

Qualifications

• 8–10+ years in digital marketing focusing on SEO, web operations, and technical strategy.
• 3–5+ years in direct leadership managing teams, cross‑functional partners, and agency vendors.
• Experience managing enterprise Local SEO, GBP, and local search for large franchise networks.
• Proficiency with GA4, SEO tools, and enterprise analytics platforms.
• Bachelor’s degree in Marketing, Business, or related field; certifications preferred.

Responsibilities

• Lead national, enterprise, and local SEO strategy across 1,100+ locations.
• Oversee 15 brand sites plus corporate site; manage external agencies and tech stack.
• Drive CRO, UX optimization, and data‑driven measurement.
• Build scalable SOPs and governance for web operations across franchises.
• Lead a team of four direct reports and mentor franchise partners.

Skills

SEO strategy

Leadership

Local SEO

Web analytics

CRO & UX

Cross-functional collaboration

Data-driven decision making

Education

Bachelor’s Degree in Marketing, Business, or related field

GA4 / Analytics certifications preferred

Tools

Yext

SOCi

Webpunch

PulseM

ConsumerFusion

GA4

Ahrefs

Semrush

Looker Studio

Power BI

Tableau

WordPress

Webflow

Drupal

Job description

We are seeking a strategic, data-driven Director of SEO & Web Operations to lead enterprise, national, and multi-location SEO strategy, multi-brand web operations, conversion rate optimization, and digital measurement across 1,100+ franchise locations, 15 brand websites, and a corporate site. Leading a team of four direct reports, this role will balance centralized digital governance with hyper-local lead generation to strengthen organic visibility, accelerate revenue and traffic growth, and build scalable, high-performing digital experiences across the organization.

Core Responsibilities

Enterprise, National & Local Search Strategy

• Lead comprehensive national SEO, enterprise search, and local SEO strategies across all brand and franchise systems to grow leads, revenue, traffic, organic visibility, and market share.
• Oversee centralized management of 1,100+ Google Business Profiles, local map pack rankings, citation networks, and automated review management platforms.
• Build localized content and landing page frameworks that allow individual franchisees to dominate regional search results without cannibalizing main domain authority.
• Monitor search engine algorithm changes and industry trends continuously, establishing standardized SEO KPIs and adapting cross‑brand strategies accordingly.
• Drive innovation in AI search, Generative Engine Optimization (GEO), voice search, and emerging organic discovery experiences across all digital domains.

Website Infrastructure, Governance & CRO

• Own and govern the overall website ecosystem (15 brand sites + corporate site), managing external partner agencies to ensure technical architecture, security, accessibility, Core Web Vitals performance, compliance, and uptime.
• Establish website standards, governance policies, and operational procedures to prevent rogue local digital footprints while providing franchisees with compliant, high‑converting digital assets.
• Prioritize and manage major site migrations, redesign initiatives, digital platform integrations, structured data implementations, and multi‑site CMS updates.
• Lead Conversion Rate Optimization (CRO) and UX initiatives based on analytics, user behavior, testing methodologies, and research to continuously optimize user journeys and lead capture.
• Oversee the overall digital marketing technology stack supporting web properties, tracking, and compliance.

Analytics, Reporting & Digital Measurement

• Oversee end‑to‑end organic performance measurement, website tracking, and organic lead generation reporting frameworks.
• Build executive dashboards and translate complex search and web data into actionable business recommendations for brand and executive leadership.
• Ensure accurate cross‑platform tracking, digital attribution, data collection standards, and proper governance of website consent management and data privacy practices.
• Champion data‑driven decision‑making throughout the organization.

Team Leadership, SOPs & Operational Scaling

• Direct, coach, and develop a team of 4 direct reports, providing strategic direction, mentorship, and career development opportunities.
• Foster a team culture of innovation, accountability, continuous improvement, experimentation, and cross‑functional collaboration.
• Establish clear SOPs, scalable workflows, and resource allocations aligned with high‑impact business goals.
• Design scalable support models, ticketing SLAs, and self‑serve documentation to efficiently assist 1,100+ franchise owners with web and listing needs.

Cross‑Functional Leadership & Franchisee Support

• Serve as the primary SEO and web subject matter expert across the enterprise.
• Partner closely with brand teams, franchise support, IT, Operations, Legal, Creative, Marketing, and Executive Leadership to align digital strategies with company growth objectives.
• Communicate strategic initiatives, opportunities, risks, and performance updates to key stakeholders and franchise advisory councils.
• Advocate for franchisee needs while maintaining enterprise brand control and improving visibility into support request resolutions.
• Manage multi‑million dollar technology, vendor, and agency budgets across listing platforms (e.g., Yext), hosting, analytics, CRO tools, and external development teams.
• Evaluate, select, negotiate, and manage scopes of work and contracts, holding vendors accountable to KPIs, deliverables, and cost efficiencies.
• Build a long‑term roadmap for organic growth, emerging technology adoption, and digital transformation.

Success Measures (KPIs)

• Organic Lead & Revenue Growth: System‑wide increase in organic lead generation (forms, calls, location inquiries), revenue, traffic, and market share across all web properties.
• Local Search Dominance: Top‑tier Map Pack placement, impression share, and GBP engagement rates across all 1,100 franchise locations.
• Technical Site Health & Conversion: Maintenance of >90+ Core Web Vitals scores, 99.9% site uptime, zero critical compliance/security vulnerabilities, and measurable UX/conversion rate improvements.
• Support & Operational Efficiency: SLA adherence for franchisee web/listing tickets and successful deployment of scalable team SOPs.

Qualifications & Educational Requirements

• Professional Experience: 8–10+ years of progressive digital marketing experience focusing on SEO, web operations, and technical strategy; 3–5+ years in a direct leadership role managing teams, cross‑functional partners, and agency vendors.
• Multi‑Location Expertise: Proven track record managing enterprise‑level Local SEO, Google Business Profiles, and local search infrastructure for a franchise, multi‑unit retail, healthcare, hospitality, or multi‑location service network with 500+ locations.
• Multi‑Site Architecture Management: Operational experience owning and governing complex web ecosystems (e.g., 10+ web properties, sub‑domains, or multi‑tenant CMS platforms).
• Search & Reputation Stack: Hands‑on experience with multi‑location listings tools (e.g., Yext, SOCi, Webpunch, PulseM, ConsumerFusion) and technical crawl/analysis tools (e.g., Screaming Frog, Search Console).
• Enterprise SEO & Analytics Proficiency: Mastery of Google Analytics 4 (GA4), Ahrefs, Semrush, CRO testing tools, and enterprise visualization platforms (e.g., Looker Studio, Power BI, Tableau).
• Technical Web Knowledge: Solid technical foundation in web standards, HTML/CSS/JS fundamentals, schema markup, consent management, and multi‑site CMS governance (WordPress, Webflow, Drupal, or proprietary frameworks).
• Communication & Leadership: Exceptional capability to translate technical SEO and web metrics into simple business language for executive stakeholders, cross‑functional teams (Legal, IT, Brand), and non‑technical franchise owners.
• Education / Credentials: Bachelor’s Degree in Marketing, Business, or related field (or equivalent practical experience). Google Analytics, Technical SEO, or Project Management (Agile/PMP) certifications preferred.

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.

Authority Brands Inc. is an Equal Opportunity Employer