Overview
The Director, Enterprise Hospitality & Event Ticketing will lead hospitality strategy, planning, and execution across MLS and SUM properties while overseeing hospitality ticketing management for tentpole events. This role is responsible for delivering premium experiences for executives, partners, prospects, clients, Clubs, and key stakeholders, ensuring hospitality and ticketing programs align with Enterprise priorities, business objectives, and guest experience standards. The Director will manage a broad portfolio of hospitality programs, partner closely with internal departments, Clubs, venues, and external stakeholders, and lead ticket sourcing, allocation, fulfillment, tracking, and reconciliation for assigned tentpole events. The role will also oversee contractor support for international event hospitality across properties such as Leagues Cup, Campeones Cup, and MexTour, ensuring workstreams are delivered on time, within budget, and in alignment with MLS/SUM standards.
Responsibilities
Enterprise Hospitality Strategy & Execution
- Lead planning and execution of assigned MLS/SUM hospitality programs, including marquee events, partner/client hospitality, B2B programming, fan hospitality, internal events, and other strategic initiatives.
- Develop hospitality plans that support Enterprise priorities, stakeholder engagement, premium guest experience, and business objectives.
- Oversee core event elements including venues, catering, production, décor, branding, gifting, transportation, hotels, guest communications, staffing, and onsite execution.
- Develop event briefs, timelines, budgets, planning documents, leadership updates, and post-event recaps.
- Lead site visits, venue recommendations, and hospitality experience planning in alignment with event goals, budget, brand standards, and guest needs
Tentpole Event Ticketing Management
- Manage hospitality ticketing across all tentpole events, including MLS/SUM marquee events, international properties, partner programs, executive needs, internal requests, and B2B opportunities.
- Partner with MLS/SUM Ticketing, Clubs, venues, and internal stakeholders to source, track, allocate, distribute, and reconcile tickets.
- Oversee ticket inventory, request intake, allocation planning, approvals, fulfillment, transfers, guest lists, event-day support, and postevent reporting.
- Maintain accurate ticketing trackers and timely communication with internal teams, partners, clients, guests, and other stakeholders.
- Identify and implement process improvements to support a seamless ticketing and guest experience.
International Event Oversight
- Oversee contractor support for hospitality across international event properties, including Leagues Cup, Campeones Cup, MexTour, and other assigned events.
- Ensure contractor-led hospitality plans align with MLS/SUM standards, budgets, timelines, stakeholder expectations, and guest experience goals.
- Provide direction, feedback, and quality control for contractor deliverables, including planning documents, staffing plans, onsite execution, and post-event reporting.
- Coordinate with internal stakeholders to integrate contractor-supported hospitality into broader event, partner, executive, and ticketing plans.
Stakeholder & Cross-Functional Management
- Serve as a key hospitality and event ticketing resource for internal departments, Clubs, external partners, vendors, clients, and event stakeholders.
- Lead cross-functional planning meetings and ensure roles, responsibilities, timelines, and deliverables are clearly communicated.
- Partner with Partnership Marketing, Creative Services, Ticketing, Transportation, Hotels, Operations, Competition, Communications, Clubs, and other teams to deliver integrated hospitality programs.
- Support internal departments in developing hospitality and ticketing solutions that advance their business goals.
Agency, Vendor & Staffing Management
- Manage agencies, vendors, contractors, staffing partners, and event support resources across assigned programs.
- Develop scopes of work, RFP materials, event briefs, onboarding materials, and vendor/staffing plans.
- Negotiate vendor and venue agreements in partnership with Legal and manage ongoing vendor performance.
- Provide leadership for full-time staff, contractors, agencies, part-time staff, event staff, and interns as needed.