Director, Engagement Strategy: Lead Audience‑Driven Growth

Digitas Health; New York (NY); On-site; USD 107,000 - 171,000; Full time

Job summary

Digitas Health is seeking a Director, Engagement Strategy to lead engagement strategy across key brands and initiatives, shaping connected audience experiences and translating insight into actionable direction for clients and integrated teams.

The Director will own strategic outcomes from insight through activation, guiding senior client relationships and cross-functional teams to deliver against audience and business objectives.

Qualifications

• Approximately 8 or more years of experience in Engagement Strategy, communications planning, customer experience, digital strategy, consulting, marketing, or a related rigor.
• Experience leading engagement strategy across brands, initiatives, or complex customer journeys from insight through activation.
• Demonstrated fluency across DTC, HCP, and Patient Services audiences, with the ability to connect insights and experiences across healthcare ecosystems.
• Strong senior‑client communication, facilitation, presentation, and strategic storytelling skills.
• Experience applying data, analytics, technology, and AI to strategic development, workflow improvement, and optimization.

Responsibilities

• Lead research and insight integration into cohesive engagement strategies.
• Oversee audience-centered engagement strategy across DTC, HCP, and Patient Services initiatives.
• Define overarching strategic architecture for brands, portfolios, platforms, and long-term engagement initiatives.
• Shape future-state engagement ecosystems that drive audience and business value.
• Lead senior-level planning conversations, workshops, executive presentations, and moments of organizational change.
• Coach team members to strengthen critical thinking, audience and channel fluency, communication, and ownership.

Skills

Engagement Strategy

Audience Strategy

Omnichannel Planning

Strategic storytelling

Job description

Digitas Health is seeking a Director, Engagement Strategy to lead engagement strategy across key brands and initiatives, shaping connected audience experiences and translating insight into actionable direction for clients and integrated teams.

The Director will own strategic outcomes from insight through activation, guiding senior client relationships and cross-functional teams to deliver against audience and business objectives.