Senior Healthcare Media Strategy Director

Digitas North America; New York (NY); Sur place; USD 97 000 - 149 000; Plein temps

Avantages offerts par ce poste

Medical coverage

401K

Paid time off

Tuition reimbursement

Flexible time off

Dental

Vision

Résumé du poste

Digitas North America is seeking a highly strategic Account Director to lead complex, media-driven healthcare accounts. The role combines visionary leadership with hands-on media operations, balancing big-picture thinking with meticulous attention to detail.

You will guide audience-centric strategies across HCP and DTC segments, manage multi-disciplinary teams, and collaborate with analytics, activation, and client engagement groups to deliver integrated solutions.

Qualifications

• 8+ years in media strategy, planning, or integrated marketing.
• 3+ years of people management experience.
• Pharmaceutical, healthcare, or life sciences marketing experience required.
• Experience developing omnichannel media strategies across HCP and DTC audiences.
• Strong understanding of media research, planning, and measurement tools.

Responsabilités

• Lead development of audience-centric, insight-driven media strategies across HCP, DTC, Payer, and other healthcare audiences.
• Oversee the strategic direction, channel architecture, and budget allocation.
• Translate objectives, insights, and performance data into actionable media recommendations.
• Guide teams through annual planning, tactical planning, optimization, and measurement processes.
• Partner with analytics, investment, activation, and client engagement teams to deliver integrated solutions.
• Contribute strategic expertise to new business opportunities, pitches, and agency initiatives.

Connaissances

Strategic thinking

People leadership

Client relationships

Presentation skills

Data-driven decisions

Team development

Description du poste

Digitas North America is seeking a highly strategic Account Director to lead complex, media-driven healthcare accounts. The role combines visionary leadership with hands-on media operations, balancing big-picture thinking with meticulous attention to detail.

You will guide audience-centric strategies across HCP and DTC segments, manage multi-disciplinary teams, and collaborate with analytics, activation, and client engagement groups to deliver integrated solutions.