Director, Employer Brand Strategy & Programs

Navy Federal Credit Union; Pensacola (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Navy Federal Credit Union is seeking an experienced leader to architect and govern our employer brand strategy, translating EVP into scalable campaigns across priority markets. You will drive multi-channel programs, partner with Corporate Marketing and Talent Acquisition, and lead a team to deliver measurable outcomes in attraction, engagement, and mobility.

Role requires deep expertise in recruitment marketing, campaign analytics, and vendor management, with a track record of optimizing ROI and

Qualifications

• 10+ years of experience designing and executing integrated campaigns that drive measurable talent outcomes.
• Expert ability to integrate employer brand strategy with talent programs such as internal mobility, employee referrals, early careers, and community-based hiring initiatives
• Expert knowledge of employer brand strategy, recruitment marketing, and multi-channel campaign development
• Expert capability in talent segmentation and development of differentiated strategies for diverse talent communities
• Expert ability to translate an Employer Value Proposition (EVP) into targeted, audience-specific messaging and activation strategies
• Significant experience leading senior creative or design professionals within brand or marketing organizations
• Expert capability in aligning employer brand strategy with talent acquisition priorities, including sourcing channels, job boards, and workforce planning inputs
• Significant experience leading enterprise-level initiatives and influencing cross-functional stakeholders
• Expert ability to leverage data and insights to inform strategy, measure effectiveness, and optimize performance
• Significant experience managing external vendors, agencies, and media investments with a focus on ROI and performance outcomes
• Significant leadership experience, including building and developing high-performing teams
• Knowledgeable in modern talent acquisition technologies, including CRM platforms, programmatic advertising, and analytics tools

Responsibilities

• Develop and direct a multi-segment employer brand strategy aligned to enterprise priorities that translates Navy Federal's EVP into targeted, scalable activation across priority talent markets
• Ensure consistency, credibility, and differentiation across all candidate and employee touchpoints
• Design and oversee a portfolio of campaigns aligned to hiring needs, workforce planning, and market dynamics, with clear segmentation and channel strategy
• Create a unified framework that integrates talent acquisition programs into a cohesive brand and engagement ecosystem
• Establish a data-driven approach to evaluating job boards, sourcing channels, media investments, and brand vendors with clear benchmarks
• Continuously evaluate performance and reallocate investments based on ROI and market intelligence
• Partner across Talent Acquisition to implement executive-level reporting, dashboards, and insights that connect brand activity to funnel metrics
• Define and operationalize employer brand and campaign performance metrics; drive data-informed decision making
• Partner with Corporate Marketing, HRBP, Strategic Workforce Planning, and TA to influence talent market positioning and investment strategy
• Collaborate with TA Process and Quality Optimization to ensure brand reflected in interviews and candidate communications
• Work with risk teams to incorporate fraud-awareness and candidate-protection messaging in external channels
• Provide leadership and feedback to deliver high-quality creative aligned to brand standards
• Cultivate ambassadorship and advocacy; develop leadership within the team
• Foster psychological safety, ownership, and ongoing development

Skills

Employer brand strategy

Talent program integration

Multi-channel campaigns

Audience segmentation

EVP messaging

Creative leadership

Data-informed decision making

Vendor management

Cross-functional influence

TA technologies knowledge

Tools

CRM platforms

Programmatic advertising

Analytics tools

Job description

Navy Federal Credit Union is seeking an experienced leader to architect and govern our employer brand strategy, translating EVP into scalable campaigns across priority markets. You will drive multi-channel programs, partner with Corporate Marketing and Talent Acquisition, and lead a team to deliver measurable outcomes in attraction, engagement, and mobility.

Role requires deep expertise in recruitment marketing, campaign analytics, and vendor management, with a track record of optimizing ROI and