Director, Strategic Employer Brand Programs

Navy Federal Credit Union; Pensacola (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Navy Federal Credit Union is seeking an experienced leader to architect and govern our employer brand strategy, translating EVP into scalable campaigns across priority markets. You will drive multi-channel programs, partner with Corporate Marketing and Talent Acquisition, and lead a team to deliver measurable outcomes in attraction, engagement, and mobility.

Role requires deep expertise in recruitment marketing, campaign analytics, and vendor management, with a track record of optimizing ROI and

Qualifications

• 10+ years of experience designing and executing integrated campaigns that drive measurable talent outcomes.
• Expert ability to integrate employer brand strategy with talent programs such as internal mobility, employee referrals, early careers, and community-based hiring initiatives
• Expert knowledge of employer brand strategy, recruitment marketing, and multi-channel campaign development
• Expert capability in talent segmentation and development of differentiated strategies for diverse talent communities
• Expert ability to translate an Employer Value Proposition (EVP) into targeted, audience-specific messaging and activation strategies
• Significant experience leading senior creative or design professionals within brand or marketing organizations
• Expert capability in aligning employer brand strategy with talent acquisition priorities, including sourcing channels, job boards, and workforce planning inputs
• Significant experience leading enterprise-level initiatives and influencing cross-functional stakeholders
• Expert ability to leverage data and insights to inform strategy, measure effectiveness, and optimize performance
• Significant experience managing external vendors, agencies, and media investments with a focus on ROI and performance outcomes
• Significant leadership experience, including building and developing high-performing teams
• Knowledgeable in modern talent acquisition technologies, including CRM platforms, programmatic advertising, and analytics tools

Responsibilities

• Develop and direct a multi-segment employer brand strategy aligned to enterprise priorities that translates Navy Federal's EVP into targeted, scalable activation across priority talent markets
• Ensure consistency, credibility, and differentiation across all candidate and employee touchpoints
• Design and oversee a portfolio of campaigns aligned to hiring needs, workforce planning, and market dynamics, with clear segmentation and channel strategy
• Create a unified framework that integrates talent acquisition programs into a cohesive brand and engagement ecosystem
• Establish a data-driven approach to evaluating job boards, sourcing channels, media investments, and brand vendors with clear benchmarks
• Continuously evaluate performance and reallocate investments based on ROI and market intelligence
• Partner across Talent Acquisition to implement executive-level reporting, dashboards, and insights that connect brand activity to funnel metrics
• Define and operationalize employer brand and campaign performance metrics; drive data-informed decision making
• Partner with Corporate Marketing, HRBP, Strategic Workforce Planning, and TA to influence talent market positioning and investment strategy
• Collaborate with TA Process and Quality Optimization to ensure brand reflected in interviews and candidate communications
• Work with risk teams to incorporate fraud-awareness and candidate-protection messaging in external channels
• Provide leadership and feedback to deliver high-quality creative aligned to brand standards
• Cultivate ambassadorship and advocacy; develop leadership within the team
• Foster psychological safety, ownership, and ongoing development

Skills

Employer brand strategy

Talent program integration

Multi-channel campaigns

Audience segmentation

EVP messaging

Creative leadership

Data-informed decision making

Vendor management

Cross-functional influence

TA technologies knowledge

Tools

CRM platforms

Programmatic advertising

Analytics tools

Job description

Overview

This role architects how our mission and value proposition come to life across critical talent segments, connecting employer brand, workforce programs, and market strategy into a unified system that drives measurable outcomes at scale.

Reporting to the VP, Talent Acquisition, this role operates at the intersection of brand, talent strategy, and workforce outcomes, ensuring Navy Federal's employer brand functions as a sustained, data-driven system influencing attraction, engagement, and mobility across the enterprise.

Responsibilities

• Develop and direct a multi-segment employer brand strategy aligned to enterprise priorities that translates Navy Federal's Employer Value Proposition (EVP) into targeted, scalable activation across priority talent markets
• Ensure consistency, credibility, and differentiation across all candidate and employee touchpoints
• Design and oversee a portfolio of campaigns aligned to critical hiring needs, workforce planning, and market dynamics, with clear segmentation, channel strategy, and performance expectations, executed in partnership with internal brand and comms partners
• Create a unified framework that integrates talent acquisition programs into a cohesive brand and engagement ecosystem reinforcing enterprise talent outcomes
• Establish a data-driven approach to evaluating and optimizing job boards, sourcing channels, media investments, and employer brand vendors including clear performance benchmarks and reallocation strategies
• Continuously evaluate performance and reallocate investments based on ROI and market intelligence; identify and scale emerging channels and partnerships
• Partner across Talent Acquisition to implement executive-level reporting, dashboards, and insights that connect brand and campaign activity to funnel metrics, cost efficiency, and quality of hire outcomes
• Define and operationalize employer brand and campaign performance metric; drive data-informed decision making and continuous optimization
• Partner with Corporate Marketing, HR Business Partners, Strategic Workforce Planning, and Talent Acquisition; influence stakeholders on talent market positioning and investment strategy
• Partner with TA Process and Quality Optimization team to ensure employer brand is consistently reflected across structured interview processes, candidate communications, and hiring experiences
• Partner with risk teams and TA leadership to ensure employer brand strategies incorporate fraud-awareness and candidate-protection messaging into external brand channels where appropriate
• Provide leadership, direction, prioritization, and feedback across direct reports and an interdisciplinary team to enable high-quality creative execution aligned to enterprise brand standards
• Cultivate a culture of ambassadorship and advocacy, where team members actively represent and amplify the employer brand internally and externally
• Develop leadership capability within the team, enabling both strategic thinking and operational excellence
• Foster an environment of psychological safety, ownership, and continuous learning; prioritize team health through intentional investment in upskilling, development, and career growth

Qualifications

• 10+ years of experience designing and executing integrated campaigns that drive measurable talent outcomes
• Expert ability to integrate employer brand strategy with talent programs such as internal mobility, employee referrals, early careers, and community-based hiring initiatives
• Expert knowledge of employer brand strategy, recruitment marketing, and multi-channel campaign development
• Expert capability in talent segmentation and development of differentiated strategies for diverse talent communities
• Expert ability to translate an Employer Value Proposition (EVP) into targeted, audience-specific messaging and activation strategies
• Significant experience leading senior creative or design professionals within brand or marketing organizations
• Expert capability in aligning employer brand strategy with talent acquisition priorities, including sourcing channels, job boards, and workforce planning inputs
• Significant experience leading enterprise-level initiatives and influencing cross-functional stakeholders
• Expert ability to leverage data and insights to inform strategy, measure effectiveness, and optimize performance
• Significant experience managing external vendors, agencies, and media investments with a focus on ROI and performance outcomes
• Significant leadership experience, including building and developing high-performing teams
• Knowledgeable in modern talent acquisition technologies, including CRM platforms, programmatic advertising, and analytics tools

Desired Qualifications

• Significant experience operating within complex, large-scale, or highly regulated organizations
• Significant experience partnering with enterprise marketing and brand teams to align employer brand with broader organizational narratives
• Knowledgeable in emerging trends across talent markets, digital platforms, and candidate behavior

Additional Information

Hours:

• Monday - Friday, 8:00AM - 4:30PM

Location:

• 820 Follin Lane, Vienna, VA 22180
• 5510 Heritage Oaks Drive, Pensacola, FL 32526
• 141 Security Drive, Winchester, VA 22602

About Us

Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks. Our approach to careers is simple yet powerful: Make our mission your passion.* FORTUNE 100 Best Companies to Work For 2026* Yello and WayUp Top 100 Internship Programs 2025* Computerworld Best Places to Work in IT 2026* Most Loved Workplace - America's Top Most Loved Workplaces 2025* 2025 PEOPLE Companies That Care* Newsweek Most Trustworthy Companies in America 2026* Military Times 2025 Best for Vets Employers* Forbes 2026 America's Best Large Employers* Forbes 2025 America's Best Employers for New Grads* Forbes 2025 America's Best Employers for Tech Workers* 2025 RippleMatch Campus Forward Award Winner for Overall Excellence* Military.com Top Military Spouse Employers 2025* 2026 Handshake Early Talent Award* Newsweek America's Greatest Workplaces for Culture, Belonging and Community 2026From Fortune Magazine. 2026 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune 100 Best Companies to Work For are registered trademarks of Fortune Media IP Limited and are used under license. Fortune Magazine, Fortune Media (USA) Corporation, and its affiliates are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.

Equal Employment Opportunity:

All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.

Accommodations:

If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at [e-mail] or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.