Head of Education Marketing & Growth Strategy

Appone; Washington (District of Columbia); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Paid vacation

Medical benefits

Tuition reimbursement

Training

Job summary

U.S. News & World Report in Washington, DC is seeking a Marketing Leader to establish a demand generation structure for U.S. News Education. You will lead campaigns, nurture programs, events, and cross‑functional collaboration with Sales, PR, and Product.

The role requires ten years in marketing with at least five in leadership in a B2B environment, a Bachelor's, and ideally an MBA. The position is hybrid in New York or Washington, DC with competitive benefits.

Qualifications

• Minimum of ten years of marketing experience including five years in progressive leadership roles in a B2B company.
• Established relationships with key university executives.
• Bachelor's degree required; MBA desirable.

Responsibilities

• Develop, execute, and measure best-in-class marketing campaigns including email nurture programs.
• Identify opportunities for thought leadership via Newsletters, Webinars, Social media, Blogs.
• Develop display advertising and sponsorship opportunities for education solutions.
• Lead events/conference strategy and coordinate with sales for pre/post-conference activities.
• Collaborate with PR, Social, and Product to maximize awareness of rankings launches.
• Establish a Marketing Qualified Lead (MQL) definition and lead routing framework.
• Create a lead scoring matrix and automate MQL alerts in Zoho.
• Train B2B Sales teams on processes and effectiveness.
• Build a marketing attribution model in Zoho and report ROI by channel.

Skills

Demand generation

Marketing strategy

Cross-functional leadership

Lead routing

Campaign execution

Education

Bachelor's degree

MBA degree

Tools

Zoho

Job description

U.S. News & World Report in Washington, DC is seeking a Marketing Leader to establish a demand generation structure for U.S. News Education. You will lead campaigns, nurture programs, events, and cross‑functional collaboration with Sales, PR, and Product.

The role requires ten years in marketing with at least five in leadership in a B2B environment, a Bachelor's, and ideally an MBA. The position is hybrid in New York or Washington, DC with competitive benefits.