Job Title: Director of Merchandising, eCommerce
Location: New York City, Midtown Manhattan – Fashion District (On-Site)
Department: eCommerce
Reports To: Vice President of eCommerce Merchandising
About G-III Apparel Group:
G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought‑after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry.
Position Summary:
We are seeking an experienced and strategic Director of Merchandising, eCommerce to join our eCommerce team. This role will lead the digital merchandising strategy and execution across multiple direct‑to‑consumer (DTC) websites, driving sales, profitability, conversion, and customer engagement.
The Director of Merchandising will oversee site merchandising, product assortment, promotional strategy, and digital storytelling while partnering cross‑functionally to deliver a best‑in‑class customer experience. The ideal candidate is a strategic and analytical eCommerce leader with strong merchandising and retail business operations, proven success driving business growth, and experience leading high‑performing teams.
Key Responsibilities:
- Lead the overall eCommerce merchandising strategy to achieve sales, margin, conversion, average order value (AOV), and inventory productivity goals.
- Develop seasonal and ongoing merchandising strategies based on business performance, inventory levels, customer behavior, and brand priorities.
- Oversee product launches, assortments, site navigation, on‑site search, Product Listing Pages (PLPs), Product Detail Pages (PDPs), product placement, and overall site merchandising.
- Partner with Buying and Planning teams to optimize product assortments, inventory, pricing, markdowns, and growth opportunities.
- Lead digital promotional strategy in partnership with the eCommerce Strategy team.
- Partner with multiple wholesale divisions to coordinate inventory allocations for DTC websites.
- Collaborate with Marketing, CRM, and Creative teams to develop seasonal content, product storytelling, and site experiences that support brand and commercial objectives.
- Analyze category, product, promotional, and website performance to identify opportunities and drive actionable business decisions.
- Identify opportunities to improve product discovery, cross‑selling, upselling, conversion, and the overall customer journey.
- Partner with Product and IT teams to prioritize site enhancements and functionality that improve the customer experience and business performance.
- Monitor competitive trends, pricing, promotions, and digital merchandising best practices.
- Lead, develop, and mentor the eCommerce Merchandising team while establishing clear performance goals and accountability.
- Communicate business performance, opportunities, risks, and strategic recommendations to senior leadership.
Who You Are:
- A strategic and commercially minded eCommerce leader with a strong understanding of digital merchandising, buying, and retail business operations.
- An analytical thinker who translates sales performance, customer behavior, and financial data into actionable merchandising strategies.
- A collaborative leader who builds strong partnerships across Buying, Planning, Marketing, CRM, Creative, Product, and IT.
- A results‑driven professional who balances customer experience, profitability, and long‑term business growth.
- A strong communicator who can confidently present business performance, opportunities, and recommendations to senior leadership.
- An entrepreneurial and highly organized leader who thrives in a fast‑paced environment and develops high‑performing teams.
Qualifications:
- Bachelor's degree or equivalent professional experience.
- 8+ years of progressive experience in eCommerce, digital merchandising, buying, or related retail roles.
- Buying experience required, with a deep understanding of merchandising, product assortment, and retail business operations.
- Proven experience driving eCommerce sales growth and profitability.
- Strong understanding of retail performance metrics, including sales, gross margin, conversion, average order value (AOV), inventory productivity, and promotional performance.
- Extensive knowledge of eCommerce merchandising, site navigation, on‑site search, product attribution, Product Listing Pages (PLPs), Product Detail Pages (PDPs), and content management systems.
- Strong analytical and problem‑solving skills with the ability to interpret complex business data and develop actionable strategies.
- Demonstrated experience leading, mentoring, and developing high‑performing teams.
- Excellent cross‑functional leadership, communication, and presentation skills.
- Strong organizational and project management skills with the ability to manage multiple priorities in a fast‑paced environment.
- Entrepreneurial mindset with strong business acumen and a results‑driven approach.
- Experience with Shopify Plus and digital analytics platforms preferred.
What We Offer:
- Comprehensive benefits including medical, dental, vision, and 401(k)
- PTO and company holidays
The pay range for this position is: $150,000 – $175,000 per year.
Please note that the foregoing compensation information is a good‑faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
G-III Apparel Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About G-III Apparel Group, Ltd. | www.g-iii.com
G-III's owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Marc Jacobs, Wilsons Leather, Vilebrequin, Sonia Rykiel, G.H. Bass, Andrew Marc, Eliza J., G-III Sports and more. G-III has fashion licenses under Starter, French Connection, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi's, Vince Camuto and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands.